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Building Your Career as a Freelancer in 2022



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Over the last couple of years, we have seen the number of freelancers in the United States constantly on the rise. Some estimates say that, by the end of 2028, that number is going to hit a historic $90.1 million. We can’t say we are entirely surprised with this development since the freelancing employment model offers young professionals very flexible working hours, great project autonomy, and an excellent way to stretch the business muscles before starting their own gig.

Of course, all these benefits come at the expense of various challenges that, if unchecked, can make the whole arrangement simply not worth the effort.

Let us take a look then at some of the common strategies for overcoming these obstacles and reaping all the benefits the life of an entrepreneur can offer.

Define your services and skillset

Even though being a “Jack of all trades” sounds like a good way to cast an extensive market net, you have to remember that this proverbial person is “a master of none.” In this day and age, the business world has become so complex that even the large corporations have a problem successfully covering an extensive market ground. If you try to wrestle this problem left solely to your own devices, you will spread yourself too thin and, more importantly, deny yourself a chance to reach a high level of expertise in some critical area. And a high level of expertise is what employers seek when they hire freelancers.


Define your ideal customer

This will considerably narrow down your target market and make outreach to future clients much easier. So use your service portfolio as a starting point and conduct thorough market research that will help you identify the key traits of people who would benefit from your products the most. Your analysis should put a focus on demographics (age, gender, income level, etc.), business goals (what are your clients trying to accomplish), main challenges and pain points (what challenges are they experiencing along the way, and how you can help them), and what kind of approach would those groups respond to.

Create a professional-looking website

Website will serve as an anchor for all of your marketing efforts as well as the channel where you will spend most time promoting your portfolio so you need to nail down this task as best as you can. For a start, make sure the website looks good, is optimized for access from mobile devices, and follows all the good design practices of 2022. Also, you should make sure to come up with some creative personal website domain that catches the attention and is easy to promote. Finally, do your best to optimize the website for SEO since this strategy will be one of the most powerful weapons in your marketing arsenal.

Set up a meaningful portfolio

What we mean by this is that simply uploading your previous works to the website won’t suffice since these projects mean very little without an added context. That is why every work you intend to present needs to tell some specific story, spotlight some field of expertise, or demonstrate your pricing model. If it was a shared effort the project needs to send clear info about your contribution. While you are doing all this, try to present the full range of your skills and keep some sense of structure. So, start the presentation with a short introduction and a picture of yourself to give the works additional context.

Pen down a thorough business plan

That’s right – even though you are still not running a company that doesn’t mean you can’t benefit from a thorough business plan that will outline your mission statement, long-term and short-term business goals, financing options, marketing strategies, and all other elements that are covered in this essential document. Once you are done, you will have a great template for writing business proposals and a reference you can use to estimate how well your plans are enveloping at the moment. Of course, to do that, you will need to spend some time setting up the relevant KPIs so try to keep that in mind as well.

Invest effort into developing relationships with clients

According to a recent survey, as much as 61% of small and medium companies reported that more than half of their revenue comes from repeat customers. These numbers are very translatable to the world of freelancing so do your best to develop a strategy that will help you to improve relations with existing clients and encourage them to spend more money on your services. Some of the most popular ways for meeting these goals involve flexible pricing and charging models, allowing clients greater involvement in the project, producing consistent results, and offering a meaningful follow-up after the finished project.


We hope these few suggestions gave you a general idea about the ways you can build up your career as a freelancer while avoiding some of the obstacles that are associated with this employment model. Even though this work arrangement offers a great deal of freedom navigating a way through the present-day business world can’t be imagined without some rules and good practices. Learning them all won’t be easy but now you know where to start.

Derek Lotts is a Sydney based writer and researcher, a regular contributor at Smooth Decorator blog. He writes about décor, gardening, recycling, ecology and business. He thinks all of these topics fall under the self-improvement category. He believes in the power of sharing ideas and communicating via the internet to achieve betterment.

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What Level of IQ Is Tested While Recruiting?




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Suggested by a German psychologist William Stern, intelligence tests have been utilized in many settings throughout history. Unlike the usual way of teaching in coaching institutes, there are special classes and teachers who help the students to practice on a daily basis so that they can develop better IQ and grow in logical thinking.

At workplaces, these tests are used to assign roles and predict the performance of a worker and department. They are also instrumental in designing a training program.

Institutions utilize them to determine the ideal candidates in a course. You can avoid failure by understanding the level of IQ tested in such process and prepare accordingly.

This article offers you some insight required.


Intelligence tests measure a range of cognitive functions including:

  • In this case, tests are conducted to determine the ability to come up with ideas and solve complex issues. Weakness in the area is present when a participant does not have a sense of direction, and often feels overwhelmed when handling tasks.
  • This can be sustained, divided, and selective. A person with perfect sustained attention is able to stay focused on a course for a long time. On the other hand, having many incomplete projects is a sign that the person has a weakness in the area

Selective attention allows a person to ignore some of the distractions in an environment and thus stay focused on finishing a task. They are said to be weak in the area when they become distracted with ease.

A person with divided attention can remember critical information when handling more than one task. An inability to multitask is a sign that the ability is not fully developed

  • Processing speed. This cognitive function allows individuals to perform tasks accurately and at a remarkable speed. When a person is the last to complete the IQ test and has many wrong answers, there is a chance that their intelligent levels not apt.
  • It is classified into working and long-term memories. The latter refers to the type of memory utilized while a person is processing new information. It can be regarded as weak when you are forced to go through directions many times and forgetting what has been said in a discussion. Long-term memory allows a person to access information that was stored in the past. The IQ tests will test whether the person can remember some of the aspects covered in their early school days.

The IQ Testing Environment

During the tests, the participant may be required to answer a range of questions to determine their speed, efficiency, and capabilities. This can be done online or in a physical environment. Supervision must be done to ensure that the participants are aware of the terms and conditions of the tests. It is also important to eliminate chances of cheating for the tests to remain valid and fair to all the participants.

Scoring In IQ Tests

The score will either be:

  • Average
  • High
  • Low

A person who gets a score of 100 is considered to have an average IQ level. This means that they are able to perform a range of functions in the workplace or in a school. Getting a high IQ score implies that a person has obtained more than 100 in the test. A genius will score more than 130 and will be assigned to handle complex duties. On the other hand, a concern is raised for person who gets an IQ low score of 70 and below. They may be taken through further tests to ascertain whether they have other mental issues.

The desired score is normally set by the company or institution. Considerations are made on the slots available and the complexity of the task at hand. You must do everything possible to ensure that you get a score above the average person.

The Use of Basic and Standardized IQ Tests

In many instances, recruiters may test the basic skills of the candidates. These include: comprehension skills, logical skills, and physics among other subjects. A participant is tested on their ability to utilize the skills that they have acquired through schooling to perform specific tasks.

Notably, the tests are likely to be generic as opposed to specific. Accordingly, it may be daunting for an employer or an institution to determine the capacity of a person to perform well in a field. It is for this reason that companies opt to seek for tests designed with the job specification in mind. Accuracy is achieved henceforth.

IQ Testing To Determine the Capacity to Solve Everyday Problems

In many organizations, IQ tests may be designed to test the ability of a person to solve problems encountered on a daily basis. Common sense values are hence tested as opposed to the proficiency in an academic field. Some of the areas tested included are:

  • The ability of a candidate to retain information. Almost all the information available to a company is helpful. An employee must retain it so that the insightful decisions are made at all times.
  • The capacity to apply mental reasoning. This will allow the workers to determine the right way forward in a situation.
  • The capacity to come up with logical conclusions. With a lot of information at the disposal of many companies, an employee must be in a position to make observations and come up with the right conclusions. It will in turn lead to effectiveness and efficiency in operations.
  • The ability to make ideal decisions. All companies require their workers to make sound decisions even when under a lot of pressure. They must also make the decisions independently and consult their peers when necessary.
  • The capacity to analyze and organize information in such a way that it can be utilized in an organization to achieve common goals. In some instances, they may be required to gather the data from the field or through a survey.

Considerations that companies and institutions make when creating IQ tests

  • Most of the IQ tests are timed. The students are required to the least time possible to answer the questions. It is opined that the most intelligent person will answer most of the questions correctly without taking time to think or research.
  • An institution may opt to administer different IQ tests depending on the age group involved. It is argued that the IQ levels decline with age and hence, younger people will be required to answer tough questions than the older recruits.
  • Type of task or course. An IQ can be designed to reflect a specific job or course demands.

Preparing for the IQ Tests

It is possible to score highly in IQ tests. Contrary to the notion embraced traditionally that intelligence is dependent on genetic factors, it has been proven that it can be improved through learning. Acquiring information on different subjects can help you to score well in the tests. You must go a step further to try different tests to get familiar with the process.

Majority of people get their confidence from the number of degrees they have. Some jobs need you complete degrees for the sake of it, be active and take up whatever is needed to appear for the job. Not possible to go for a regular degree, there are other ways like getting help. Being confident is helpful. Such as Online class taker.

Dancun Kingori

Image author: Dancun Kingori

Dancun has been working with writing-challenged clients for over five years now. He offers ghostwriting, ghost editing, coaching, and SEO writing for businesses that want to see their sites at the helm of Google SERPs. His education background in communications and public relations has given him a concrete base from which to approach different topics in various niches. His writing skills can be confirmed on, where he is a top-rated freelance writer. He especially enjoys writing website and blog content for startups and established businesses.

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