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Crypto Wallet 101: the Basics and How It Works



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Coins and banknotes are slowly becoming obsolete. As technology rapidly develops on a global scale, money is also going digital. That’s right; in recent years several cryptocurrencies have appeared. They made headlines around the world and raised a whole plethora of questions. Naturally, cryptocurrencies need a specially designated place to be stored. And that’s a crypto wallet.

If all of this sounds foreign to you, you’re in luck. The following paragraphs will be dedicated to the basics of the crypto wallet tech. We’ll explore the different types, see how they work, and more. We’ll try our best to demystify the subject and make the readers realize how understandable and interesting it is.

Crypto Wallet


Defining the Crypto Wallet

To illustrate, let’s compare the wallet for cryptocurrencies with a traditional wallet that lies somewhere in your pockets. If you have to describe it to a three-year-old, you’d probably say that a wallet is a place where you, usually, store your coins and physical money. You can do that in piggy banks, too.

The crypto wallet is, basically, the same. It stores all the cryptocurrencies you currently own. Plus, you can receive as well as send cryptocurrencies. FYI, there are now more than a thousand and five hundred such currencies.

Wallet Address

This address is similar to the bank account number. In what sense, you may ask? You give the wallet address to the person/entity that wants to give you cryptocurrencies. The wallet address is unique to each user. Moreover, it’s a combination of numbers as well as letters – both lower and upper case.



In the world of crypto wallets, there are two keys – public and private. The private key is something like your bank account password. Only you know it to access your wallet. The public key, on the other hand, is a so-called hash version of the private key.

Types of Crypto Wallets

Each crypto wallet kind has its characteristics and capabilities. And there are numerous types of these wallets. We’ll list some of the most popular ones.

  • Online crypto wallet – It’s very easy to access and use as it’s located on the web. However, it’s considered to be one of the least protected ones.
  • Desktop crypto wallet – This wallet is downloaded on a PC. It’s fairly safe, too.
  • Hardware crypto wallet – It’s easily one of the safest from the bunch.Basically, this way you physically store your private and public keys in the device.
  • Mobile crypto wallet – Obviously, it’s similar to the desktop one. You install this wallet on your phone and use it. QR codes also play a role in this wallet.

Final Words

Before we wrap this up, we’d like to address the issue of security. With so many hackers and unethical individuals, you should always think of that. Some ways to achieve the desired protection are adding multiple layers of security like two-factor authentication, having the latest version as well as multi-signatures, backing up, and more.

We’re interested to know: are you positive regarding cryptocurrency wallets?


Alex Joe is a content marketer & journalist who formerly worked out of Digital Expo Inc. office. He writes eBooks, which considering where you’re reading this, makes really perfect sense from his kin. He’s best known for writing entertainment, enterprise & gadget, including the New York Times.

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How Data Science Will Change Every Aspect of Your Business



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Businesses are constantly evolving and changing. There are new market trends, new processes and practices and new technologies that are always rising to the forefront of the industry. One of the biggest changes that has materialized in recent years is the growing use of data science.

Data science is all about extracting insights and information from data that is either structured or unstructured. This is incredibly useful in the modern day as there is more data being created than ever before, and this growth is only expected to continue in the coming years.

Getting started with big data analysis can have huge benefits for your company, and lead to better results and efficiency, and you can see your digital transformation take flight. Without any further ado, let’s look at a few more ways that data science can change and improve your business.

Improves Your Decision-Making

One of the primary uses for data science and analysis is to improve decision-making within an organization. A business lives or dies based of it’s decisions, and they are incredibly important. A bad decision can ruin your company, while a good one can cement it as a success. Unfortunately, most data that companies interact with is unstructured and hard to decipher, which is why data science plays such a critical role. 


Once you have extracted insights from the data provided, you will be much better suited to make an informed decision. Making a decision without being supported by data or information is little better than a coin flip. Your decisions will be better and backed up by data if you utilize data science at your company.

Assists in Recruiting Better Talent


The team and employees you hire at your company make a huge difference in how successful you can be. You can have the best tools, product and marketing, but if your staff is lackluster, you are likely to fail. Thankfully, data science can help you by assisting in recruiting better talent. Recruiting has often been a long, expensive and painstaking process, but that is no longer the case anymore.

There is a lot of data out there on applicants all over the globe thanks to social media, job sites, databases and other locations. Companies can use the data points from these locations to find candidates who will be the best fit for the company. The goal here is to find companies who will truly be a fit for your company, and not just interview well or have a strong resume.

Help Better Reach Your Target Market

Whether you sell a product or a service, your company will likely have a target market. These are the individuals you believe are most likely to become customers, so they are who you reach out and market to. For example, if you sell sports memorabilia, your target will be those who actively watch or play sports.

While many companies will use some data to know who to target, oftentimes the data isn’t used that well. Data science will ensure not only that your data is being used to generate insights, but also help you customize your products for your target. There could also be several groups of people out there that would be interested in what you have to offer that you haven’t even thought to target.


In conclusion, hopefully this article has been able to illustrate some of the many ways that data science will change your company.

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Choosing An Online Business – What’s In It for You?



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There are so many online businesses today, but the number one question remains, which one is the best? There is no correct answer. First, you have to ask yourself, what are you looking to achieve? What are your goals? There are many things to consider when selecting which one is best for you. Here are three of the largest:

Is the company successful in the long term? What do you get out of this?

Does the company have a long-term presence? You should look for one that has been around for at least 3 years. By joining an established company or one that truly promises a real future, you will be more likely to be successful in the long run. Do not join a night flight organization or one that is in pre-launch because you do not know if it will be a failure or not. Do a Google search for the company and collect information, including calling or emailing other people who are already involved and asking questions.

What products or services will you offer? What do you get out of this?

It will be quite difficult to introduce new members in your opportunity if no real tangible product, program, or service is sold. If it is seen as a money-making scheme, it will not be successful and people will not buy it. People got to be ready to sink their teeth into something useful. They, like you, will ask “What’s in it for me” confine mind the economy; people can’t afford high-priced lotions, potions, or pills immediately.  They are trying to save lots of money, not throw it away. Is there an auto-ship? Will your garage be stocked with products that people can’t buy? Hopefully not.

How will you be paid? What do you get out of this?

You should look at the compensation plan and make sure you are comfortable with the way the company pays its commissions. Some companies pay weekly, some pay monthly. (I prefer weekly!) Make sure you agree with how you are compensated and also that you are earning as many commissions as possible. Despite the fact that the “worker bees” are doing the marketing and sales side, most companies cannot and will not pay every penny to the “hive.”


Now, even if all of your ducks are in a row, it doesn’t mean that you will be successful in your business overnight. There is no immediate success in this industry, you must get the job done and make a real effort to build your organization. “Win your stripes” as they say. Stay away from anyone who tells you “it’s easy,” “make $ 15,000 in a week.” It just won’t happen, not right away. Now it is up to you to do your homework, choose a company, and build your network.

Last but not least, you’ll want to check out the online marketing tools. It is extremely important for any network marketing company you choose. This system will allow you to attract new members to whom you can present your business daily. If you need online marketing SMM reseller panel, I can recommend a very affordable and easy-to-use set, all under one roof. Not only that, but you can test them for a few days to see if they are right for you before you decide to upgrade.

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How to Get Your Employees Suggesting Ways to Improve Your Business



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As a business owner, you depend on information from a host of market research companies and your own cognitive abilities to make solid decisions that will help keep your business alive. Nonetheless, you have had a lot of work to do in the past few days, and making the right decisions is an undertaking that is no longer as simple as it used to. You need help! Since you have no money to hire a consultant, you are thinking of ways you can get suggestions from within the organization, and no one can do it better than your employees!

But there is one problem that stands on your way – you don’t know how to approach them!

You don’t need to always go to your employees and ask them for suggestions on how to make your business better. There are some clever ways you can use including;


Have a suggestion box in place

You probably see a suggestion box in public entities and institutions, but it has never crossed your mind that it could be beneficial to your business. Creating a system where employees can air their suggestions will help you gather as much information as you can, and use it to make your business operations better. You can have a physical box at a visible place within the organization, or you can invest in a digital alternative such as online forms or designated emails. Regardless of the way you choose to go, remember to encourage maximum participation!


Create leadership teams

In case you want to make decision-making easy and efficient, create leadership teams. This teams will comprise of individuals who will make particular decisions within the organization. For example, you can have one team that focuses on marketing and another that concentrates on value addition.

The people in these teams don’t have to be top managers. Give every employee a place in the decision-making process, and you will be surprised at the level in which productivity will increase.

Take employees surveys

Sometimes, create a survey and send it to your employees to fill. Ensure you include as much information as you can, so that you can use the result to determine the areas your staff are happy with and those that need improvement.

You can send the surveys through email, or you can physically give them to employees and request them to send it within a specific timeframe. If you do it well, you can gather ideas, opinions, and level of satisfaction, and use this information to make decisions that are in the best interest of your business.

Asking employees for suggestions can give you fresh perspectives to make well-informed decisions. Remember, they are the people who interact with clients, and they might have what your existing clients and prospects need. Therefore, they can come up with profitable ideas that you wouldn’t have thought of if you decided to have the ‘boss’ attitude and make all decisions without their input.


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7 Benefits of digital signage for your offline store



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There are a few statistics that every retailer should pay attention to in 2019:

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1) Report by Boom-town revealed that 44% of retail store customers said that they had a positive experience in stores that make technology a priority, it made them more prone to come back to the store and recommend the brand in the future.

2) Another survey showed that 64% of consumers do not mind retailers saving purchase history and personal preferences if more personalization is offered.

3) And finally, a report by statista clearly showed that the preference for shopping online vs in-store decreases with age. Meaning that the numbers for Generation Z and Millenials are 56% and 67% accordingly, 41% goes to baby boomers and only 28% of seniors enjoy online shopping.


To sum up, for the offline store retailer this means it’s time to fully embrace digital signage. It is high-technology, innovation, personalization and the best attraction for the Gen-Z and Millenials all wrapped in one. Scroll down for a list of DS benefits for your offline store, 7 of them.

Increase foot traffic. The benefits of professional digital signage software begin with significantly boosting foot traffic and attracting new customers. Retailers have a few options when it comes to inviting the traffic in with DS: advertise the store throughout the mall and on the outside screens, lure customers in with beautiful window displays and/or use Beacon or BLE support and send out targeted information to your customer’s smartphones.  Our suggestion: do it all! Nowadays shopping malls are decked with digital signage displays and are ideal for reminding shoppers about your store and guiding people right to your doors. Beautiful eye-catching visuals in your windows will literally stop people in their track: 8 out of 10 US customers have entered the store because of a storefront or window display. Additionally, if your windows are facing the street, the newest screens have sunlight adjustment technologies, so your window displays will be perfectly visible even on the brightest of the days.

Rule with your DS App. This one is a no-brainer: great DS software comes with a better digital signage app. For the last year, we’ve been working with Kitcast TV DS software provider, we’ve switched to their soft because we’ve started using Apple TV’s and, surprisingly enough,  there aren’t a lot of great options of DS for Apple. Kitcast app is perfect for managing our network of screens across multiple locations. We can easily create gorgeous visuals, control, and schedule the content to play automatically anytime and anywhere with just a smartphone.

Enhance your customer’s shopping experience with DS. Any retailer can immensely better the shopping experience for customers with great digital signage software. There are things you can do to make your customers feel cared for: use DS displays or tablets for Q&A and quick Internet search option, use digital catalogs of your products so, if there is an item that is missing in a particular store it can be immediately ordered online, offer in-store navigation, clearly advertise items that are on sale, etc. Entertain your customers – digital signage displays shine in places where there is a lot of waiting time. Display news headlines and weather forecasts, play cartoons for kids, advertise your stores latest collection – whatever it is –  taking that extra step to lessen perceived waiting time will be highly appreciated.

Personalize your customer’s experience. People will go to extreme lengths to get rid of any ads online, online advertisement is so hated that people will pay for the ads to be permanently blocked.  Strangely enough, the complete opposite can be said about the offline shopping. Customers actually welcome you getting to know them, saving information and being offered opinions and recommendations. 63% of consumers have expressed strong interest in personalized recommendations and they are even ready to share their data in exchange for store credit, coupons, loyalty points or special offers. Digital signage software can analyze and process such information to the point of being able to provide precise product recommendations and creating overall engaging and personalized shopping experience by giving customers in-store purchase suggestion based on the previously made purchases, on their profiles and even online browsing history.


Boost sales. All of the above mentioned, of course, is successfully used to boost sales, though in-store advertisement is one of the best ways to increase impulse purchases. People love offline shopping because they can actually interact with an item they like, they can purchase the item then and there, they can ask for additional info and try on clothes, accessories or cosmetics, smell perfumes, sit in a chair, etc. There are no delivery fees, a rather uncomplicated return policy – all great points for the brick and mortar shopping. That is why advertising your product throughout the stores with DS, especially at the POP is a great idea for boosting sales.

Analyze the data. You can easily integrate your DS displays with analytics tools. The ability to scientifically predict what appeals to your clients, their preferences and overall shopping behavior based not on informed assumptions and guesses, but rather on data collection is vital for anyone working in retail.   

Be bold. Be creative. Digital signage brings beauty and creativity in tech form to the offline retail market, which is highly important for getting two the biggest populous generation –  Gen Z and Millenials – off line and into the stores. Digital mannequins, virtual fitting rooms, smart try-on mirrors, interactive screens, virtual and augmented reality, mesmerizing 4G screen walls and much more is easily achievable with digital signage software.   

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Key Tips On Setting Up Your Right at Home Franchise



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Starting your very own franchise business doesn’t always mean that you will need to have a physical commercial space as well. For those of you who prefer to stay within the convenience of your home but still earn an income, the good news is that you can become a franchise entrepreneur without leaving your house. To get yourself ready for this process of investment, here are some of the critical tips on how you can start your right at home franchise:

  1. Ask yourself first: Is working from home the right match for me?

Working from home may be an attractive idea, however, it is a setup that is not for everyone. So before you get too excited about starting a home-based franchise, assess first if it really is for you. Do you have your own space at home to work undisturbed? Are your children still entirely reliant on you that working uninterrupted at home is close to impossible? Remember that unlike working from home as an ordinary employee, you will need to dedicate more time and effort to your home-based franchise as its success is in your hands.

working from home

A home-based franchise business is not something that you can work on a freelance basis. You have to give your full time and effort into managing the same. You shouldn’t expect your home-based franchise business to grow if you are only planning to work on it on the side.

As an added bonus, read through this top investing course for franchise owners to learn more about the same before jumping right into the act of investing.

  1. Factor in your interests when choosing a business to franchise.

When you are gearing towards starting a home-based franchise business, you should factor in your interests first. Running a business is not going to be an easy task, but if you love what you do, you will enjoy every moment of it. Hence, you have a higher chance of being more productive with your day-to-day operations at home, as you always feel motivated and inspired to achieve your business goals.

There are varied home-based franchise opportunities for you to choose from, which include:

  • Home repair and home cleaning services
  • Travel agency
  • Bills payment

There is no better substitute to being your own boss, but you must also stay happy while doing the same, or else your business venture will only be on the road to failure.

  1. Research on franchise opportunities that you can choose from.

After you have factored in your possible options based on your interests, now is the time for you to start your franchise research process. Undeniably, the Internet is going to be your best reference. However, you can also take recommendations from the following:

  • Franchise brokers
  • Friends or family who have also ventured into home-based franchising
  • Franchise expositions or fairs

The more options of businesses for you to choose from, the better as you will also enjoy a higher chance of finding the right franchise business for you. Do not limit yourself to too few opportunities lest you end up panicking that you, despite all this planning, still haven’t found the right home-based franchise business.

  1. Spend time to talk and meet with the franchise company that you will possibly choose.

When you have already narrowed down your options, do not make a final decision haphazardly as well. Remember that you will be putting a lot of your hard-earned money into your home-based franchise business. Hence, you have to make sure that you really are investing in the right choice. Take some time to talk and meet with the franchise company that you are leaning towards investing in. Lay your cards on the table, and ask questions like the following:

  • Will you offer training and start-up assistance?
  • How often will you check on how we are performing as franchisees?
  • Will you be giving franchisees with continuous education and training?
  • Is early termination possible? In case of unforeseen circumstances, what are the rules?
  • How often can the franchise deal be renewed?

It is crucial that you ask all these questions and more so that you do not come into any confusion later on with matters that you did not foresee to discuss at the onset.

  1. Prepare your home.

Because you will be working from home, you will no longer need a physical office or a commercial area. However, you will still need a home-based office. While you are working on all your franchise documents and agreements, you should also take the time to prepare your home for this significant addition in your daily life. If you don’t have a home office yet, then now is the time for you to start creating one.

Take cues from apps like Pinterest for home office ideas, such that you are also creating a space that should be conducive to working and productivity.


With these tips in mind, the most important thing for you to remember is this: starting a home-based franchise is going to be just as tricky as all the other franchise businesses that you may begin. There is no easy way to start your franchise business or to get ahead of the same. However, now that you have these tips to guide you, you’ll no longer feel daunted and confused with how to go about setting up your home-based franchise business.

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