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Key Tips On Setting Up Your Right at Home Franchise

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Starting your very own franchise business doesn’t always mean that you will need to have a physical commercial space as well. For those of you who prefer to stay within the convenience of your home but still earn an income, the good news is that you can become a franchise entrepreneur without leaving your house. To get yourself ready for this process of investment, here are some of the critical tips on how you can start your right at home franchise:

  1. Ask yourself first: Is working from home the right match for me?

Working from home may be an attractive idea, however, it is a setup that is not for everyone. So before you get too excited about starting a home-based franchise, assess first if it really is for you. Do you have your own space at home to work undisturbed? Are your children still entirely reliant on you that working uninterrupted at home is close to impossible? Remember that unlike working from home as an ordinary employee, you will need to dedicate more time and effort to your home-based franchise as its success is in your hands.

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A home-based franchise business is not something that you can work on a freelance basis. You have to give your full time and effort into managing the same. You shouldn’t expect your home-based franchise business to grow if you are only planning to work on it on the side.

As an added bonus, read through this top investing course for franchise owners to learn more about the same before jumping right into the act of investing.

  1. Factor in your interests when choosing a business to franchise.

When you are gearing towards starting a home-based franchise business, you should factor in your interests first. Running a business is not going to be an easy task, but if you love what you do, you will enjoy every moment of it. Hence, you have a higher chance of being more productive with your day-to-day operations at home, as you always feel motivated and inspired to achieve your business goals.

There are varied home-based franchise opportunities for you to choose from, which include:

  • Home repair and home cleaning services
  • Travel agency
  • Bills payment

There is no better substitute to being your own boss, but you must also stay happy while doing the same, or else your business venture will only be on the road to failure.

  1. Research on franchise opportunities that you can choose from.

After you have factored in your possible options based on your interests, now is the time for you to start your franchise research process. Undeniably, the Internet is going to be your best reference. However, you can also take recommendations from the following:

  • Franchise brokers
  • Friends or family who have also ventured into home-based franchising
  • Franchise expositions or fairs

The more options of businesses for you to choose from, the better as you will also enjoy a higher chance of finding the right franchise business for you. Do not limit yourself to too few opportunities lest you end up panicking that you, despite all this planning, still haven’t found the right home-based franchise business.

  1. Spend time to talk and meet with the franchise company that you will possibly choose.

When you have already narrowed down your options, do not make a final decision haphazardly as well. Remember that you will be putting a lot of your hard-earned money into your home-based franchise business. Hence, you have to make sure that you really are investing in the right choice. Take some time to talk and meet with the franchise company that you are leaning towards investing in. Lay your cards on the table, and ask questions like the following:

  • Will you offer training and start-up assistance?
  • How often will you check on how we are performing as franchisees?
  • Will you be giving franchisees with continuous education and training?
  • Is early termination possible? In case of unforeseen circumstances, what are the rules?
  • How often can the franchise deal be renewed?

It is crucial that you ask all these questions and more so that you do not come into any confusion later on with matters that you did not foresee to discuss at the onset.

  1. Prepare your home.

Because you will be working from home, you will no longer need a physical office or a commercial area. However, you will still need a home-based office. While you are working on all your franchise documents and agreements, you should also take the time to prepare your home for this significant addition in your daily life. If you don’t have a home office yet, then now is the time for you to start creating one.

Take cues from apps like Pinterest for home office ideas, such that you are also creating a space that should be conducive to working and productivity.

Conclusion

With these tips in mind, the most important thing for you to remember is this: starting a home-based franchise is going to be just as tricky as all the other franchise businesses that you may begin. There is no easy way to start your franchise business or to get ahead of the same. However, now that you have these tips to guide you, you’ll no longer feel daunted and confused with how to go about setting up your home-based franchise business.

Alex Joe is a content marketer & journalist who formerly worked out of Digital Expo Inc. office. He writes eBooks, which considering where you’re reading this, makes really perfect sense from his kin. He’s best known for writing entertainment, enterprise & gadget, including the New York Times.

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7 Benefits of digital signage for your offline store

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There are a few statistics that every retailer should pay attention to in 2019:

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1) Report by Boom-town revealed that 44% of retail store customers said that they had a positive experience in stores that make technology a priority, it made them more prone to come back to the store and recommend the brand in the future.

2) Another survey showed that 64% of consumers do not mind retailers saving purchase history and personal preferences if more personalization is offered.

3) And finally, a report by statista clearly showed that the preference for shopping online vs in-store decreases with age. Meaning that the numbers for Generation Z and Millenials are 56% and 67% accordingly, 41% goes to baby boomers and only 28% of seniors enjoy online shopping.

To sum up, for the offline store retailer this means it’s time to fully embrace digital signage. It is high-technology, innovation, personalization and the best attraction for the Gen-Z and Millenials all wrapped in one. Scroll down for a list of DS benefits for your offline store, 7 of them.

Increase foot traffic. The benefits of professional digital signage software begin with significantly boosting foot traffic and attracting new customers. Retailers have a few options when it comes to inviting the traffic in with DS: advertise the store throughout the mall and on the outside screens, lure customers in with beautiful window displays and/or use Beacon or BLE support and send out targeted information to your customer’s smartphones.  Our suggestion: do it all! Nowadays shopping malls are decked with digital signage displays and are ideal for reminding shoppers about your store and guiding people right to your doors. Beautiful eye-catching visuals in your windows will literally stop people in their track: 8 out of 10 US customers have entered the store because of a storefront or window display. Additionally, if your windows are facing the street, the newest screens have sunlight adjustment technologies, so your window displays will be perfectly visible even on the brightest of the days.

Rule with your DS App. This one is a no-brainer: great DS software comes with a better digital signage app. For the last year, we’ve been working with Kitcast TV DS software provider, we’ve switched to their soft because we’ve started using Apple TV’s and, surprisingly enough,  there aren’t a lot of great options of DS for Apple. Kitcast app is perfect for managing our network of screens across multiple locations. We can easily create gorgeous visuals, control, and schedule the content to play automatically anytime and anywhere with just a smartphone.

Enhance your customer’s shopping experience with DS. Any retailer can immensely better the shopping experience for customers with great digital signage software. There are things you can do to make your customers feel cared for: use DS displays or tablets for Q&A and quick Internet search option, use digital catalogs of your products so, if there is an item that is missing in a particular store it can be immediately ordered online, offer in-store navigation, clearly advertise items that are on sale, etc. Entertain your customers – digital signage displays shine in places where there is a lot of waiting time. Display news headlines and weather forecasts, play cartoons for kids, advertise your stores latest collection – whatever it is –  taking that extra step to lessen perceived waiting time will be highly appreciated.

Personalize your customer’s experience. People will go to extreme lengths to get rid of any ads online, online advertisement is so hated that people will pay for the ads to be permanently blocked.  Strangely enough, the complete opposite can be said about the offline shopping. Customers actually welcome you getting to know them, saving information and being offered opinions and recommendations. 63% of consumers have expressed strong interest in personalized recommendations and they are even ready to share their data in exchange for store credit, coupons, loyalty points or special offers. Digital signage software can analyze and process such information to the point of being able to provide precise product recommendations and creating overall engaging and personalized shopping experience by giving customers in-store purchase suggestion based on the previously made purchases, on their profiles and even online browsing history.

Boost sales. All of the above mentioned, of course, is successfully used to boost sales, though in-store advertisement is one of the best ways to increase impulse purchases. People love offline shopping because they can actually interact with an item they like, they can purchase the item then and there, they can ask for additional info and try on clothes, accessories or cosmetics, smell perfumes, sit in a chair, etc. There are no delivery fees, a rather uncomplicated return policy – all great points for the brick and mortar shopping. That is why advertising your product throughout the stores with DS, especially at the POP is a great idea for boosting sales.

Analyze the data. You can easily integrate your DS displays with analytics tools. The ability to scientifically predict what appeals to your clients, their preferences and overall shopping behavior based not on informed assumptions and guesses, but rather on data collection is vital for anyone working in retail.   

Be bold. Be creative. Digital signage brings beauty and creativity in tech form to the offline retail market, which is highly important for getting two the biggest populous generation –  Gen Z and Millenials – off line and into the stores. Digital mannequins, virtual fitting rooms, smart try-on mirrors, interactive screens, virtual and augmented reality, mesmerizing 4G screen walls and much more is easily achievable with digital signage software.   

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Learn How to Run Your Small Business with These 4 Tips

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Learn How to Run Your Small Business with These 4 Tips
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More and more Australians decide to quit their current job and start their own business. This led to the number of small businesses increasing significantly. For instance, now, there are more than 700,000 small businesses in NSW only. If you’ve decided to do the same, you’re on the right track. However, if you’ve never run a business before, things could get a little bit tricky. That’s why we came up with 4 tips that should help you learn how to run your small business.

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Surround yourself with the right people

Even if you’re extremely good at what you do, running your business entirely on your own is impossible. So, rather than trying to wear all the hats in your business, you should ensure you hire people you’ll be able to trust. And with so many young professionals in Australia, this shouldn’t be difficult. Just make sure you come up with a set of questions you’ll ask every candidate so that you can compare their answers and identify the right people for your organization. Hiring a few candidates with experience in your industry is recommended.

Talk to your customers

Communicating with your customers is a huge part of running a small business. If you want people to be aware of the product or service your organization offers, you need to find different ways to approach them. The web offers you many ways to contact your customers such as via email and through social media. However, offline communication is still extremely important and you’ll need to find a way to communicate with your customers without the internet too. Your safest bet is to turn to a company that offers 1300 numbers and start calling your customers.

Maintain positive cash flow

We’ve all heard the adage that cash is king and this is true when it comes to running a small business. Simply put, if you want your organization to be able to operate, you need to make sure enough cash flows into your business every month. If your cash flow seems to be edging towards red, it’s important to do whatever you can to increase it. This can be done by making sure you think through every large purchase you make for your business. Finding a way to deal with non-paying and late-paying customers is also an absolute must.

Embrace social media

It’s no secret we live in the age of social media. Platforms such as Facebook, Instagram and Twitter can be used in many different ways to help you grow your company. Most importantly, using these platforms is absolutely free, meaning that you can attract many people to your product or service without spending anything. Just don’t forget that if you want to promote your business on social media, you’ll also need to know how to create powerful content you can share with your followers. Also, knowing the unwritten rules of social media marketing can come in handy.

The bottom line

No one said running a successful small business is going to be easy. Follow these 4 tips and you should be able to give your organization a chance to succeed. Just make sure you never stop looking for new things to improve the way you’re running your business and you’ll do just fine.

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