Search engine optimization (SEO) is never easy. With so many aspects included in this complex concept, even large companies find it difficult to get it right. Now, imagine how a small business owner feels, when they don’t have such resources at their disposal. Basically, they focus on one thing only: how to improve their rankings.
While organic ranking is amazing and extremely profitable, it never happens overnight. It takes a carefully designed and well-executed strategy and some time. To help all owners of small businesses who are struggling with their rankings, we’ve prepared a list of the things they could do to get higher on the list of results following various searches.
Think about what problems you solve for customers
Before you embark on creating a strategy, you need to collect as much relevant and correct information as possible. That includes, but is not limited to, how, when and where your potential and returning customers determine they need your product or service. Next, look into how they search, away from home using a mobile gadget or from home, using a desktop computer. Do they search because they’ve been affected by a disruptive event, such as a home or personal issue, or simply by a personal desire? The answers will help you choose the language you’ll use to present your business to them.
Troubleshoot existing SEO issues
Your website may be visually appealing and modern, but some potential technical problems will most certainly impact your rankings and traffic. What you need is a solid website structure, so that search engines can properly crawl and index your web pages. The most common problems are speed, duplicate content, broken links and unoptimized pages. This is a very challenging and complex task that is best left to professionals to deal with.
Optimize your pages
It’s not enough to cram as many keywords as possible on your pages. Instead, you need to develop quality content that is properly structured, using natural characteristics for the targeted keywords. To be more precise, you need to optimize your titles, meta descriptions and body content. Needless to say, it’s always the best idea to turn to professionals with vast experiences, such as internationally renowned Four Dots, a company that can take care of all your SEO-related issues.
Optimize Google My Business
Every small business should focus on Google My Business, especially since it’s free, easy to update and potentially extremely potent. First, you need to claim and verify your Google My Business listing. Make sure you fill out as many fields as you can and include photos and videos to improve your listing. You can also create Q&As with it. How do you do it? In local search results, there is now a section where people can ask questions and get answers. As a small business, it is important that you stay on top of these questions. Create your own questions and provide the answers, something like FAQs.
Your rankings will be improved if you get links to your website, which would consequently lead to more traffic and more sales. There are many ways to get local links, but you’d need to invest a considerable amount of time to learn it. Hence, we again advise hiring a company that can do that for you. Not only will it be done much faster and more correctly, but you’d also prevent extreme frustration.
Try to get reviews
People love reading reviews before making a purchase. That’s why you need to try to get as many reviews as possible. They are also one of the leading local search ranking factors. On top of that, your conversions are boosted if you get reviews and feedback from your customers. There are platforms that can help you with that, or you could simply encourage customers to leave reviews on the major online review sites.
These are just some of the most important things you need to take into consideration when it comes to search engine optimization for small businesses. Again, the problem is that such companies can rarely afford to make a mistake with it, since they would either be left without financial resources to create a completely new campaign, or they would lose too many customers before they realize they haven’t done enough when it comes to SEO. So, you need to be smart and do the right thing in your first attempt.