Yes, we do. We need it as a Career because it is the only skill set which the job market has seen a 40% growth in last year. Now compare the number to the other job markets and all you see are growth in the range of 3 to 5%.

And why is this growth rate so high in comparison to other fields:

Digital Marketing is fuelled by the growing internet and social media user base.

Today’s generation spends most of their time using gadgets and socialising through the Internet. They are there from morning to evening (at times mid night) – chatting, browsing, discussing, sharing and what not.

Earlier, people used Internet as a source of information or to learn something new so being social was not such a drift but today both go hand in hand. And again.

People being social by nature tend to communicate which is where a medium is considered, and that medium is called “Social media”.

Thus, when the users on the internet grow every year the social medium of communication grows itself.

The relationship between a brand and a consumer has changed dramatically by the impact of social media on the digital marketing strategies.

They are the prospective customers for companies marketing through internet and since their growth has been unabated.

The world constitutes a population of around 7.5 billion people and almost 3.2 billion people are users of internet or social media.

Internet users by country world map

So far it’s quite clear that digital marketing grows with the growth of internet users and social websites.

To tap these prospective customers on internet, companies require Digital marketers – Hence, the growing demand of Digital marketers.

Companies – specially, small businesses understand that marketing is no more about going door to door. Instead, the smart way of doing marketing is to use Digital marketing where business happens at a click of a few virtual buttons.

Since there is so much hype and hoopla around Digital marketing, let’s move on to understanding “Digital Marketing Career Progression” but before that let’s clear the fundamentals.

In layman language, any promotion made by a digital medium for a business is called digital marketing.

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Digital marketing can be efforts made via internet, social media, mobile phones, televisions, radio channels, etc.

Why Companies are investments in Digital Marketing: 

Not much reasoning is required when it comes to investment. At the end of day, what you save is what you earn. 

A very small company can carve a very large shadow of itself under such a platform.

Digital Marketing has caught the fancy of Marketers from Companies all across the globe as it:

• Clearly defines your business goals.
• Provides better Analytics and insights to discover your audience preferences and activities.
• Gives you ability to communicate your messages using different mediums of writing such as texts, images, video to be more precise.
• And is flexible where you can change the campaign as and when you want and can optimize it based on real time results.
• Lastly, it helps you run budgeted campaign and gives you a better ROI in comparison to traditional methods of marketing.

And it is the only platform where small businesses and startups can easily start advertising as this method is just opposite of what traditional methods of marketing required. Here, you do not need a huge physical presence to promote your brad value, no traditional goodwill is required to rely on word of mouth publicity (as a matter of fact, shares, likes and comments are your new word of mouth publicity tools),

And small businesses do not need a large team of workers to get going with marketing.

As they say, “Beware of little expenses. A small leak could sink a whole ship.”

Digital Marketing helps them keep a check on the leaks.

You only spend minimum to get maximum returns.

When I say little expenses, we refer to the traditional ways of marketing in which a lot of money was incurred but today everything starts with a click of a button.

The reasons for investment is not just easier marketing but there are various monetary benefits which every business demands. Let’s go a bit more in depth.

I have explained you why Digital marketing is the “Talk of the Town” and why every business is adopting Digital Marketing.

You know companies want to invest in Digital Marketing but how is the job scene in Digital marketing.

You already by now “Job Market in Digital Marketing grew by a healthy 40%”.

Here is one more stat for you: According to a leading daily, Digital Marketing created 1.5 lac jobs in 2017.

The number is an estimated number for the whole industry and reflects the good growth of industry in the year gone by.

Career options in Digital Marketing:

• Search engine optimizer

This professional works around google to get your website to rank high for relevant keywords. He is the one who manages duplicate content, puts user friendly experience and uses other web master tools to provide traffic free search engine.

All this is done so that a user gets to the suitable website or information as quickly as possible.

• Content marketing manager

The Content Marketing Manager is someone who manages the blogs, e book publications, sales page copywriting, guest blogging, video as well as email communications for the company.

• Copywriter

A copywriter puts the already written article in a better manner with new words and displays the content in a realistic way so that the sales of the company arise and catch the eye of the customer.

• Social Media Marketer:

This professional in the company is responsible for handling all social media campaigns. He/she is the lucky guy who gets paid to be on social media the whole day.

• PPC Expert

PPC Advertisers are paid to manage paid campaigns using Google AdWords or facebook ads as tools. Their job is to ensure the company gets the maximum ROI for the keywords they spend their money on.

• Inbound marketing manager

Inbound Manager creates a strategy through his skills depending on the company to attract the customers and the marketing manager in turn executes the strategy created.

Career in digital marketing is the right career for you. Even fresher’s in the industry are earning good packages in Digital Marketing. Here is a table to showcase the average salary offered to Digital Marketing Professionals in India:

• Salary offered

Digital marketing is the right Career for you because:

• The industry is growing at a good growth fuelled by the Regular growth of internet and it’s users
• This is one of those rare industries where no Specific educational background is required.
• You can also work as a Freelancer from home.
• You get paid to sit on social media 😊 Now, who does not like that!

Lastly, digital marketing is no more a trend. It is an industry which is evolving with endless possibilities of growth.

Every company today has a brand presence on internet in some form or the other. They know their target user base is on internet and they want to tap them by using latest methods of marketing which revolve around Digital marketing.

Today, companies are allocating a good amount of share to Digital marketing and are generating leads, closing sales and increasing brand awareness using the platform.

And they need professionals like you to achieve their aims/goals.

Time for you to start a Career in Digital Marketing.

Construction sites are not the safest areas to work. 21.1% of the total worker deaths happened in the construction industry. However, contractors and those who are in the construction industry still need to ensure that each construction site is kept safe as possible. Those who are negligent in keeping their work areas safe are jeopardizing the safety of their employees. Sadly, some construction businesses that fail to ensure their workers’ safety because they failed to implement strict security policies and measures.

Construction Company Red Flags

If you are looking for a contractor, you need to watch out for some red flags before you hire one. You need to do your research to find a construction company that also takes care of its workers. You need to be quick in spotting these red flags before hiring a contractor: 

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  The contractor has a history of worker injuries. You might encounter contractors that have a history of worker casualties. The number of work-related injuries can help you determine whether the company takes safety seriously. A high number of worker injuries may indicate that the construction company doesn’t implement safety measures in the construction sites.

• Workers don’t have the required safety gear. During your search for a contractor, you can observe their current projects and construction sites. You need to check if the company implements a strict policy about safety gear. Since all workers must wear safety hats, safety vests, and work gloves, you can assess whether the construction workers are compliant. If not, there must be some lapses in their safety policies.
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  The construction equipment looks unstable. You may not be an expert on construction; however, you know an unstable structure when you see one. If you notice scaffoldings or ladders looking fragile or misassembled, it may indicate that the ones in charge of the construction site failed to check them.

• Safety cables and nets are lacking. Contractors need to ensure that workers are safe even if they work in high places. Therefore, safety nets must be installed correctly. If you notice that some areas don’t have any safety cables or nets, you may want to think twice about hiring that contractor.

If you are searching for the right contractor, you must feel at ease that they will implement their safety policies, especially on the construction site. You need to do your research before making a final decision. Failure to keep the work area safe may result in worker injuries and casualties. It can also have negative effects on you because the project can be delayed or halted due to the case filed against your contractor. Accidents in construction sites can cause you to lose money because the construction of the project may be affected.

Workers who are involved in a construction site accident can file claims against their employers if they are able to prove that they are negligent. Stewart Guss can help workers, contractors, and other related parties legally handle this type of case. You can contact them for more information regarding worker injury cases.

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Every startup aims to be big. Every small company’s goal is to be able to grow and expand their business. One of the best ways to build a business is to target a bigger audience. Small companies may be targeting a smaller audience right now, but when the time comes, they will promote their products or services to a more significant and broader target market. With a broader reach, small businesses can increase their brand awareness as well as their potential revenues.

How to Market Your Product or Service to a Bigger Audience

If you are a small business owner, you might think that marketing to a more prominent audience is difficult. It’s true; reaching out to a broader target market can be hard but not impossible. You need to do your research and exert your time and effort into creating marketing campaigns that can attract your intended market. These are some of the helpful ways you can market your products or services to a broader audience:

• Research your audience. You have to get to know your target market. Try to determine their buying patterns and their interests. You need to utilize the information you have on your target market and create marketing campaigns that can pique their interests.
• Position your products. You need to learn how to do proper product placements. You need to schedule or time your marketing campaigns. You need to place your products or services in a way that your target market can easily understand why and how your products or services can help them.
• Make use of social media platforms. Social media has billions of users online every day. These Internet users rely on social media whenever they need to find information or when they shop for something. If you want to tap into even a portion of a billion users, social media sites are the best tools you can use to increase your brand awareness and to reach out to a bigger audience.
• Apply other marketing methods. SEO practices such as content writing, call tracking, and email marketing can help you understand the demographics of your target audience. Applying SEO and other methods to your marketing campaigns enables you to understand your audience better. As a result, you can create marketing activities that can entice them into purchasing your products or availing your services.

Business owners need to know their responsibilities when it comes to offering their products or services to their target market. You need to ensure that your products can satisfy the needs of the consumers. The products or services must be free from defects or flaws before there are offered to the market.

Consumers should also be aware of their rights as buyers. If you are a victim of a defective product and it caused you to experience injuries, you can ask a lawyer for legal assistance. Hughey Injury Lawyers provide legal services to consumers who placed their trust in products but received defective ones. These lawyers can aid you in filing a claim against businesses that provided products that failed to meet the consumer expectations.

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You have a unique idea and the talent to turn that new idea into reality. You think of creating a business that can provide clients with a unique experience and a different type of service. Starting a new business involved a lot of documentation and research. It takes a lot of steps before you finally start your venture legally. You need to research the different rules and regulations involved in a setting up a new business. You need to secure the necessary permits and licenses before you can offer your services to your potential clients.

What to Consider Before Starting a Business

Starting an Adobe Creative business is similar to starting any type of small business. You still need to procure the required permits, licenses, and contracts before you can begin your full operations. You also need to consider the following tips prior to starting your own business:

• Create a portfolio. Since you are starting an Adobe Creative business, you need to create a portfolio that shows your different styles. You need to show your clients your skills and design abilities to convince them to choose your business for a project. Your portfolio is your way of showing prospective clients your capabilities as a designer, and it lets you convince them that you can turn their concepts into reality.
• Research on the different steps in starting a business. Several processes are involved when it comes to establishing a business venture. You may be required to acquire permits as well as licenses before you start your business.
• Know your target market. Starting your Adobe Creative business also involves learning as much as you can about your target market. You need to know the people who will need your services. Who needs the products or services that you are offering? Are your products or services necessary? You need to determine if your business has a purpose and whether your target market has a demand for the product or service you are offering.
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  Consider your team. In order for a business to prosper, you need a team or employees that could contribute to the growth of the business. You need to find employees who have the skills and the expertise that can add more value to your business. 

• Learn more about the legal side of business. As a business owner, you also need to know the legal aspects of managing and owning a business. You have to be aware of your duties to your employees and your clients. You can consult with an attorney so he or she can orient you with the different legal obligations of business owners. To contact a lawyer, click here.

Starting an Adobe Creative business can be difficult at first. You may still be finding your own style; however, once you can develop your own techniques, you will eventually find clients who can appreciate your work. With the right tools, program, and design equipment, you can provide better design services to your clients. Your team of talented designers and employees can also contribute to your business’ success.

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The Internet is a big part of everyone’s lives. 3.578 billion Internet users are online for information, entertainment, or shopping purposes. If you are a business owner, you can choose to target these online users and entice them into purchasing what you offer. Using online platforms to boost your business is an effective way to reach a broader target audience. If you apply your creativity as well as other online marketing practices, you can tap into a more significant market without the need to pay for high marketing costs.

How to Market Your Business Creatively

Your creativity plays a great role when it comes to marketing your products or services online. The online market is fickle and always changing that is why you need to create ways for them to notice your brand. You need to think of innovative ways to attract your online target market and to make them appreciate the products or services that you offer. Here are some tips you can create effective online marketing campaigns for your audience:

• Use social media. With billions of users in social media websites, you can utilize social media to attract interested and potential clients from different parts of the world. You can engage with your audience through social media and promote your products or services through promos, contests, and giveaways.
• Create a website. A website is a powerful online tool that can help increase brand awareness as long as you are able to use its full potential. You can implement SEO practices to your website by creating reliable and engaging content and building links that provide information to your users. Your site can also act as an online store that is open 24 hours and seven days a week. Through your website, you can cater to different clients from any part of the globe without the need to leave your current location.
• Post something regularly. When it comes to attracting your target market, you need to be consistent. You need to post content regularly. Whether you are managing your social media accounts or you are developing your website, it is important to post content consistently to keep your audience interested. Failure to keep up with your target market’s demands can make them switch to another website or a different business.
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  Collaborate. The online community has a way of helping each other when it comes to marketing and promotions. You can collaborate with other brands who already have a significant number of followers Collaborating with other businesses can also help you increase your potential leads and can help you promote to a bigger market.

Instead of using traditional or mobile advertising methods, you can utilize the power of the Internet to market your business online. Traditional advertising methods such as billboards or mobile car advertisements may be effective, but they can cause problems related to a car accident, especially if they are placed on highways or major roads. You can simply use the Internet to do your marketing campaigns. Online marketing campaigns are not only effective in tapping a bigger online audience but also increase your business’ brand awareness.