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Search Engine Optimization

The Best SEO Tools of 2018 That Success Your Online Journey

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Best SEO Tools
4.7/5 - (7 votes)

Here you’ll come across the best SEO tools of 2018. We gathered all notable features and effects of their usage in this list including how successfully they implement the SEO tactics like keyword research, link building, web crawling and all the others necessary for reaching a higher ranking on the search engine and leading a fruitful strategy related to digital marketing.

But before we get to that, we’ll look into the basics of the term search engine optimization (SEO) and the tools’ aims.

What is SEO (Search Engine Optimization)?

In its base, search engine optimization consists of free tactics and techniques that help businesses gain a high ranking on the search engines. All blogs and websites, no matter how big or small they are, long for wide audiences that will be willing to buy their products or services and participate in their ideas.

What is SEO

The fight between the site owners for these high spots is eternal with the aim to be better than the competitors and appear among the first results when people type in the specific keywords connected to the owners’ business. For this reason, the content posted on the sites and blogs is made suitable for the target audiences and enriched with the trending and accurate keywords and links. However, search engines like Google, Yahoo, and Bing make this fight even tougher by changing the rules all the time, forcing people to find ways to stay informed and updated in order to succeed. Find out one of my written SEO link building strategies.

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This is when the SEO tools enter the picture.

The Main Aims of the SEO Tools

It’s very hard to make your website appear among the top results organically. That’s why the SEO tools are so popular among owners. Their ability to effectively construct a strategy for you and assist you in tracking your own and your competitors’ progress contribute to the building of valuable and trustworthy relationships between you and your clients.

SEO Tools

Basically, all features that the tools offer can be broken down into three categories – keyword research, monitoring of the site’s position on the search engines, and crawling. So, we’ll see how all of these tools fare in those areas.

Here are the best SEO tools of 2017

SpyFu

SpyFu

© SpyFu

With its rich collection of options for tracking the competitors’ steps and the way they use their keywords, SpyFu earns its place as one of the best SEO tools. It makes it easy for users to discover the most used keywords in their industry and implement them in their own texts to surpass the competitors’ content.

All features are easily accessible through the user-friendly interface, offering owners a peek into the metrics connected to paid advertising, sales as well as online marketing. More specifically, you can get interactive reports containing the results of the tracking so that you can make your decision regarding the keywords you will use and the backlinking strategy. However, since there are many advertising metrics at first they can be confusing to new users that are only starting with SEO and there isn’t a possibility for web crawling.

SpyFu is affordable, costing $33 per month billed annually and the numerous features add up to its value.

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Read More: Social Media Tools

Moz Pro

Moz Pro

© Moz Pro

Moz’s product Moz Pro is a suite that unites some of the most notable SEO features. It has everything owners need to lead a successful strategy and eventually end up with quality content on their pages and a high ranking on the search engines.

Advanced keyword research, monitoring of the search position, web crawling, and reports that can be understood and analyzed by everyone are only some of the features that make this tool so special and popular among users.

Aside from this, there’s an extension suitable for all browsers, which you’re advised to install as it enables you to be constantly updated on the status of your ranking as well as receive recommendations and tips on what to do next.

Understandable, all of this comes at a higher price of $79 a month, but for a lot of people it’s worth it considering the effect it has on your overall SEO.

Here are the best social media management tools that you can use

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KWFinder

KWFinder

© KWFinder

While this tool has fewer features than the rest, it’s very affordable. You can get it for only $12 per month. It’s focused on the important SEO aspects like keywords, giving you a chance to lead a targeted strategy.

When it comes to researching which keywords work best for a specific field of expertise and analyzing the details connected to their implementation including the preferred density, this tool is one of the top ones out there. It also offers detailed suggestions about the most popular keywords, taking advantage of Google’s keyword tool that’s SERP-specific.

Even though it misses some of the advanced SEO options it’s a great addition to any business looking for higher rankings.

Ahrefs

Ahrefs

© Ahrefs

The main aim of Ahrefs is to keep users ahead of their competition, showing them the reasons why they rank so high and the useful ways to outrank them.

It does this with the help of the advanced features like SERP (search engine result page) analysis that dives deep into search engines’ formula, crawling of the whole site and all its pages, monitoring of the domain and comparing it to the others in the industry as well as a satisfying keyword research. The user experience is slightly worse than some of the other tools, but that doesn’t cause serious issues.

The basic plan starts at $82 a month.

DeepCrawl

DeepCrawl

© DeepCrawl

In many aspects, DeepCrawl proves itself as an efficient tool for making businesses visible to customers worldwide. Incorporating a lot of options connected to crawling and auditing your site, it does a full scan and provides recommendations about your on-site SEO.

The contemporary interface brings all features closer to the users, allowing them to learn how to operate this tool quickly. It integrates Google’s Analytics and Search Console and tracks backlinks, but there’s nothing more than that.

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Because its main purpose is web crawling, it should be usually combined with some of the other tools that have more features.

It can be enabled for $72 a month.

Stay connect with us on Flix Expo for more search engine optimization stuffs.

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Sukhen Tanchangya is a passionate blogger and loved to write books and blogs. He is also a hard-core traveler, who spent most of his time on historical places, such as Keokradong (3235 ft, highest point of Bangladesh), Boga lake, Remakri, Debotakhum, Nilachal, Nilgiri, Sundarban, Sylhet, Rangpur, Cox's Bazar, and some places in Bangkok, Thailand.

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Search Engine Optimization

All you need to know before choosing an SEO Service

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Choose SEO Service
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Modern SEO is all about quality than quantity. Earlier people ran after quantity. The more links, the merrier was the previous concept. Now things have changed. Now people understand the fact that creating links virally will help only on one thing, and that is getting the site blacklisted soon for being over promotional. Hence the new style is all about focusing on quality and ensuring that you get the best exposure, highlights, and attention from visitors. It’s all about creating a first and lasting impression on the visitor mind so that your readers and viewers consider you as an identity.

Somewhere the concept of branding has infused with high-quality link building, as each link serves as a high-quality connection between the reader or viewer and the business or brand.

Choose SEO Service

@ Getty image

Blind link building is no more the practice

Gone are the days when lots and lots of links were created to support the optimization of a website. No check was ever made on the quality of the links created. Instead, the quantity was stress upon. Daily this much of links must be made, so that the site stays ahead in the search engine results page, and gets a boost against its rivals. But things are no more that way. The prime reason behind that is the links which were made with such futile means barely existed on the page for an hour or a day.

Hence more than half of the effort given on creating the links using fair and unfair methods was wasted in the first two days of building the links, and then the rest of the links were gradually expired. Only one or two selected high-quality links or the ones who slipped the attention of site monitors by chance stayed. This, therefore, was never a process which yielded much.

Useless links are treated as junks and somewhat harmful

Instead, the broken links which were no more good than junk, wasted time and effort, and also caused a potential threat to the site’s reputation. If Google search algorithms discover such useless link building for a site, they will instantly record things to penalize the website sooner or later. The penalty may be a straight removal of the website from the search results, or just a consecutive fall in the site’s rank and position, or a total blacklisting of the site. Such a hassle really need not be taken if better results can be cultivated from the making of just a few high-quality links every day.

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A real SEO expert will know how to create quality links

If you team up with an excellent SEO service, then you will have the assurance that the SEO experts over there know to create the best quality links. SEO demands high-quality links nowadays. And high quality is obtained by making the link rich in content. Once again to be understood here, content is not just about blocks of text. Content can be media files too which have an instant meaningful impact.

Pictures, images, banners, posters, etc. all are forms of content, and they speak through their graphic style. Infographics also are content, and they also speak of a whole story. Hence there can be many exciting and impacting content forms which can be shared wisely on various authority pages and good pages online. And that is how high-quality links are built.

You must find an expert who is after quality and not speeds

Speedy service, quick results and instant success are flashy words which look good on advertisements. But in reality, they are as much harm to the world of SEO. If the expert is telling you that they will pick up your site to the first position in too short a time like one week or 1 month etc., then be aware. Short term goals in SEO can make you pay bad later. Instead, target long-term, and build a reputation and position slowly. Hence, you should find an SEO expert, who thinks similarly, and also sets expectations accordingly.

You will make a name, make a position, and make this position permanent when the SEO team works for the site diligently, strategically, and in a modern way, day and night. To find out more about the working style of a service provider you can go through real reviews etc. of the service from authentic sources like Tayloright.

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Bottom line

Smart choice of SEO services is significant for a promising e-commerce career. Your website is your showcase, and the success of the site indeed depends on the SEO service provider. Hence you must choose the service provider after a gala research and taking feedback from their existing customers. This will tell you if they are worth spending the money. An excellent and wise choice of an SEO service will go a long way in showing you success in e-commerce.

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Do We Really Require Digital Marketing As A Career To Pursue?

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Digital Marketing
5/5 - (6 votes)

Yes, we do. We need it as a Career because it is the only skill set which the job market has seen a 40% growth in last year. Now compare the number to the other job markets and all you see are growth in the range of 3 to 5%.

And why is this growth rate so high in comparison to other fields:

Digital Marketing is fuelled by the growing internet and social media user base.

Today’s generation spends most of their time using gadgets and socialising through the Internet. They are there from morning to evening (at times mid night) – chatting, browsing, discussing, sharing and what not.

Earlier, people used Internet as a source of information or to learn something new so being social was not such a drift but today both go hand in hand. And again.

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People being social by nature tend to communicate which is where a medium is considered, and that medium is called “Social media”.

Thus, when the users on the internet grow every year the social medium of communication grows itself.

The relationship between a brand and a consumer has changed dramatically by the impact of social media on the digital marketing strategies.

They are the prospective customers for companies marketing through internet and since their growth has been unabated.

The world constitutes a population of around 7.5 billion people and almost 3.2 billion people are users of internet or social media.

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Internet users by country world map

Internet users by country world map

So far it’s quite clear that digital marketing grows with the growth of internet users and social websites.

To tap these prospective customers on internet, companies require Digital marketers – Hence, the growing demand of Digital marketers.

Companies – specially, small businesses understand that marketing is no more about going door to door. Instead, the smart way of doing marketing is to use Digital marketing where business happens at a click of a few virtual buttons.

Since there is so much hype and hoopla around Digital marketing, let’s move on to understanding “Digital Marketing Career Progression” but before that let’s clear the fundamentals.

In layman language, any promotion made by a digital medium for a business is called digital marketing.

Digital Marketing

© Getty Image

Digital marketing can be efforts made via internet, social media, mobile phones, televisions, radio channels, etc. Be a perfect digital marketer watch out what is Saas marketing.

Why Companies are investments in Digital Marketing: 

Not much reasoning is required when it comes to investment. At the end of day, what you save is what you earn. 

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A very small company can carve a very large shadow of itself under such a platform.

Digital Marketing has caught the fancy of Marketers from Companies all across the globe as it:

  • Clearly defines your business goals.
  • Provides better Analytics and insights to discover your audience preferences and activities.
  • Gives you ability to communicate your messages using different mediums of writing such as texts, images, video to be more precise.
  • And is flexible where you can change the campaign as and when you want and can optimize it based on real time results.
  • Lastly, it helps you run budgeted campaign and gives you a better ROI in comparison to traditional methods of marketing.

And it is the only platform where small businesses and startups can easily start advertising as this method is just opposite of what traditional methods of marketing required. Here, you do not need a huge physical presence to promote your brad value, no traditional goodwill is required to rely on word of mouth publicity (as a matter of fact, shares, likes and comments are your new word of mouth publicity tools),

And small businesses do not need a large team of workers to get going with marketing.

As they say, “Beware of little expenses. A small leak could sink a whole ship.”

Digital Marketing helps them keep a check on the leaks.

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You only spend minimum to get maximum returns.

When I say little expenses, we refer to the traditional ways of marketing in which a lot of money was incurred but today everything starts with a click of a button.

The reasons for investment is not just easier marketing but there are various monetary benefits which every business demands. Let’s go a bit more in depth.

Higher revenuesThis is the first and utmost reason for every company to invest in digital marketing.
Digital marketing strategies can be used to generate higher profits.
Higher rate of conversion will provide more profits to the company.
Competition with large organisationsDigital marketing helps even the smallest company to compete head to head with larger organisations as it is very cost effective.
Digital marketing strategies can be used to generate higher profits.
Higher rate of conversion will provide more profits to the company.
Online survivalIt ensures that the business survives online by targeting the right kind of people and collecting relevant information from the consumers.
Unlimited reach to customersEarlier, geographical locations were barriers to marketing, but digital marketing strategies leads to no hindrance and reaches out to all its viewers without any hassle.
Preferred advertisementDigital marketing is one of the most preferred type of advertisement for all companies as it’s reluctantly less cost effective than other means of promotion of any brand.
Customer leadsWarm customer leads are generated as interested viewers are given special attention and taken care of.
Showcase your wins against competitors In a highly competitive market where all brands are competing at the same level, one can display his rewards from it’s customers for others to compete.
Customised data Particular needs of every customer is collected on a database thus simplifying the type of goods supplied or services rendered.
Measurable, trackable resultsMeasuring online marketing with web analysis and other metric tools makes it easier to detect the effectiveness of the campaign or targets achieved by the company.

I have explained you why Digital marketing is the “Talk of the Town” and why every business is adopting Digital Marketing.

You know companies want to invest in Digital Marketing but how is the job scene in Digital marketing.

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You already by now “Job Market in Digital Marketing grew by a healthy 40%”.

Here is one more stat for you: According to a leading daily, Digital Marketing created 1.5 lac jobs in 2017.

The number is an estimated number for the whole industry and reflects the good growth of industry in the year gone by.

Career options in Digital Marketing:

  • Search engine optimizer

This professional works around google to get your website to rank high for relevant keywords. He is the one who manages duplicate content, puts user friendly experience and uses other web master tools to provide traffic free search engine.

All this is done so that a user gets to the suitable website or information as quickly as possible.

  • Content marketing manager

The Content Marketing Manager is someone who manages the blogs, e book publications, sales page copywriting, guest blogging, video as well as email communications for the company.

  • Copywriter

A copywriter puts the already written article in a better manner with new words and displays the content in a realistic way so that the sales of the company arise and catch the eye of the customer.

  • Social Media Marketer:

This professional in the company is responsible for handling all social media campaigns. He/she is the lucky guy who gets paid to be on social media the whole day.

  • PPC Expert

PPC Advertisers are paid to manage paid campaigns using Google AdWords or facebook ads as tools. Their job is to ensure the company gets the maximum ROI for the keywords they spend their money on.

  • Inbound marketing manager

Inbound Manager creates a strategy through his skills depending on the company to attract the customers and the marketing manager in turn executes the strategy created.

Career in digital marketing is the right career for you. Even fresher’s in the industry are earning good packages in Digital Marketing. Here is a table to showcase the average salary offered to Digital Marketing Professionals in India:

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  • Salary offered

TitleExperience (Years)Salary (in lakhs)
Executive0-11.5 – 3.0
Specialist1-32.0–4.0
Team lead2-42.5 -5.0
Strategist/Analyst3-54.0 –8.0
Digital marketing head5-108.0 -30.0

Digital marketing is the right Career for you because:

  • The industry is growing at a good growth fuelled by the Regular growth of internet and it’s users
  • This is one of those rare industries where no Specific educational background is required.
  • You can also work as a Freelancer from home.
  • You get paid to sit on social media 😊 Now, who does not like that!

Lastly, digital marketing is no more a trend. It is an industry which is evolving with endless possibilities of growth.

Every company today has a brand presence on internet in some form or the other. They know their target user base is on internet and they want to tap them by using latest methods of marketing which revolve around Digital marketing.

Today, companies are allocating a good amount of share to Digital marketing and are generating leads, closing sales and increasing brand awareness using the platform.

And they need professionals like you to achieve their aims/goals.

Time for you to start a Career in Digital Marketing.

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Power Tips On Marketing Your Product To Bigger Audiences

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web promotion

© Getty Image

Every startup aims to be big. Every small company’s goal is to be able to grow and expand their business. One of the best ways to build a business is to target a bigger audience. Small companies may be targeting a smaller audience right now, but when the time comes, they will promote their products or services to a more significant and broader target market. With a broader reach, small businesses can increase their brand awareness as well as their potential revenues.

How to Market Your Product or Service to a Bigger Audience

If you are a small business owner, you might think that marketing to a more prominent audience is difficult. It’s true; reaching out to a broader target market can be hard but not impossible. You need to do your research and exert your time and effort into creating marketing campaigns that can attract your intended market. These are some of the helpful ways you can market your products or services to a broader audience:

  • Research your audience. You have to get to know your target market. Try to determine their buying patterns and their interests. You need to utilize the information you have on your target market and create marketing campaigns that can pique their interests.
  • Position your products. You need to learn how to do proper product placements. You need to schedule or time your marketing campaigns. You need to place your products or services in a way that your target market can easily understand why and how your products or services can help them.
  • Make use of social media platforms. Social media has billions of users online every day. These Internet users rely on social media whenever they need to find information or when they shop for something. If you want to tap into even a portion of a billion users, social media sites are the best tools you can use to increase your brand awareness and to reach out to a bigger audience.
  • Apply other marketing methods. SEO practices such as content writing, call tracking, and email marketing can help you understand the demographics of your target audience. Applying SEO and other methods to your marketing campaigns enables you to understand your audience better. As a result, you can create marketing activities that can entice them into purchasing your products or availing your services.

Business owners need to know their responsibilities when it comes to offering their products or services to their target market. You need to ensure that your products can satisfy the needs of the consumers. The products or services must be free from defects or flaws before there are offered to the market.

Consumers should also be aware of their rights as buyers. If you are a victim of a defective product and it caused you to experience injuries, you can ask a lawyer for legal assistance. Hughey Injury Lawyers provide legal services to consumers who placed their trust in products but received defective ones. These lawyers can aid you in filing a claim against businesses that provided products that failed to meet the consumer expectations.

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Creative Ways of Marketing Your Business Online

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Online Marketing
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Online Marketing

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The Internet is a big part of everyone’s lives. 3.578 billion Internet users are online for information, entertainment, or shopping purposes. If you are a business owner, you can choose to target these online users and entice them into purchasing what you offer. Using online platforms to boost your business is an effective way to reach a broader target audience. If you apply your creativity as well as other online marketing practices, you can tap into a more significant market without the need to pay for high marketing costs.

How to Market Your Business Creatively

Your creativity plays a great role when it comes to marketing your products or services online. The online market is fickle and always changing that is why you need to create ways for them to notice your brand. You need to think of innovative ways to attract your online target market and to make them appreciate the products or services that you offer. Here are some tips you can create effective online marketing campaigns for your audience:

  • Use social media. With billions of users in social media websites, you can utilize social media to attract interested and potential clients from different parts of the world. You can engage with your audience through social media and promote your products or services through promos, contests, and giveaways.
  • Create a website. A website is a powerful online tool that can help increase brand awareness as long as you are able to use its full potential. You can implement SEO practices to your website by creating reliable and engaging content and building links that provide information to your users. Your site can also act as an online store that is open 24 hours and seven days a week. Through your website, you can cater to different clients from any part of the globe without the need to leave your current location.
  • Post something regularly. When it comes to attracting your target market, you need to be consistent. You need to post content regularly. Whether you are managing your social media accounts or you are developing your website, it is important to post content consistently to keep your audience interested. Failure to keep up with your target market’s demands can make them switch to another website or a different business.
  • Collaborate

    © Getty Image

    Collaborate. The online community has a way of helping each other when it comes to marketing and promotions. You can collaborate with other brands who already have a significant number of followers Collaborating with other businesses can also help you increase your potential leads and can help you promote to a bigger market.

Instead of using traditional or mobile advertising methods, you can utilize the power of the Internet to market your business online. Traditional advertising methods such as billboards or mobile car advertisements may be effective, but they can cause problems related to a car accident, especially if they are placed on highways or major roads. You can simply use the Internet to do your marketing campaigns. Online marketing campaigns are not only effective in tapping a bigger online audience but also increase your business’ brand awareness.

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Search Engine Optimization

How to increase the domain and page authority of your website?

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How to increase the domain and page authority
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It is important for every new setup to be looked after continuously. Even if it is a flower, it becomes necessary to give water regularly to make it grow healthier and faster. Same is the case with your page. There are certain important things that should be taken into notice when you start a page. It is not a piece of cake to handle so many things like contents and links. It has to be made sure that your page is doing good in search engines and it is at a good reach of people.

How to increase the domain and page authority

© Google

How can we make that possible?

There are a few important key points according to which if we run our page so it will definitely be a good success. Increasing the domain authority of your page is not as difficult as you think but yes it hard to make it a routine; it is a task to carry it. Following are the points you should understand in order to gain fruitful results:

PRESENTATION:

Good presentation can make anything look attractive. Therefore, you must have proper headings on your website. It should have vocabulary to attract people towards it. The context should be referring to the product you are talking about.

OPTIMIZATION:

Keep your content short and meaningful. Do not elongate it that the surfer finds it boring to read the same thing again and again. Make it short and to the point.

SPEED:

It has been recorded from a research that 40% people do not spend more than 3 seconds for their page to load. You should make sure that your page has a good loading speed else this is a big turn off.

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MOBILE FRIENDLY:

Nowadays, laptops and computers are less used than mobile phones. Make sure your web link is mobile friendly so more people could access it easily.

RELEVANCE:

Relate your words to the thing you are pointing to. Try to give links to other websites that links to your product instead of providing irrelevant information that does not go with your context. Provide them options that connect to your words.

Other than domain, it is also required to know basic page authority idea to boost up your page and keep it up in the search engines of Google. For this purpose, view the points below:

USE OF IMAGES:

Add images that reflect your words to make it catchier for the people. They will prefer to view images and understand instead of reading and investing more time.

UPDATED CONTENT:

It is very important to keep your page updated and checked out daily. There should be new things uploaded on a regular base to attract the viewers and let them know that we take out time for them.

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LINKINGS:

Try to build links with the known pages and provide their links. This will attract the reader that you have not only your own information but also have access to different websites that could be helpful for the customer.

Therefore, it should be taken into account for making your page successful that you work according to what the audience wants and not what makes your more comfortable. If you ever wonder for the best tool to check the Domain authority and page authority of multiple website than use bulk authority checker tool freely available on prepostseo.com.

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