Here you’ll come across the best SEO tools of 2018. We gathered all notable features and effects of their usage in this list including how successfully they implement the SEO tactics like keyword research, link building, web crawling and all the others necessary for reaching a higher ranking on the search engine and leading a fruitful strategy related to digital marketing.
But before we get to that, we’ll look into the basics of the term search engine optimization (SEO) and the tools’ aims.
What is SEO (Search Engine Optimization)?
In its base, search engine optimization consists of free tactics and techniques that help businesses gain a high ranking on the search engines. All blogs and websites, no matter how big or small they are, long for wide audiences that will be willing to buy their products or services and participate in their ideas.
The fight between the site owners for these high spots is eternal with the aim to be better than the competitors and appear among the first results when people type in the specific keywords connected to the owners’ business. For this reason, the content posted on the sites and blogs is made suitable for the target audiences and enriched with the trending and accurate keywords and links. However, search engines like Google, Yahoo, and Bing make this fight even tougher by changing the rules all the time, forcing people to find ways to stay informed and updated in order to succeed. Find out one of my written SEO link building strategies.
This is when the SEO tools enter the picture.
The Main Aims of the SEO Tools
It’s very hard to make your website appear among the top results organically. That’s why the SEO tools are so popular among owners. Their ability to effectively construct a strategy for you and assist you in tracking your own and your competitors’ progress contribute to the building of valuable and trustworthy relationships between you and your clients.
Basically, all features that the tools offer can be broken down into three categories – keyword research, monitoring of the site’s position on the search engines, and crawling. So, we’ll see how all of these tools fare in those areas.
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With its rich collection of options for tracking the competitors’ steps and the way they use their keywords, SpyFu earns its place as one of the best SEO tools. It makes it easy for users to discover the most used keywords in their industry and implement them in their own texts to surpass the competitors’ content.
All features are easily accessible through the user-friendly interface, offering owners a peek into the metrics connected to paid advertising, sales as well as online marketing. More specifically, you can get interactive reports containing the results of the tracking so that you can make your decision regarding the keywords you will use and the backlinking strategy. However, since there are many advertising metrics at first they can be confusing to new users that are only starting with SEO and there isn’t a possibility for web crawling.
SpyFu is affordable, costing $33 per month billed annually and the numerous features add up to its value.
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Moz’s product Moz Pro is a suite that unites some of the most notable SEO features. It has everything owners need to lead a successful strategy and eventually end up with quality content on their pages and a high ranking on the search engines.
Advanced keyword research, monitoring of the search position, web crawling, and reports that can be understood and analyzed by everyone are only some of the features that make this tool so special and popular among users.
Aside from this, there’s an extension suitable for all browsers, which you’re advised to install as it enables you to be constantly updated on the status of your ranking as well as receive recommendations and tips on what to do next.
Understandable, all of this comes at a higher price of $79 a month, but for a lot of people it’s worth it considering the effect it has on your overall SEO.
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While this tool has fewer features than the rest, it’s very affordable. You can get it for only $12 per month. It’s focused on the important SEO aspects like keywords, giving you a chance to lead a targeted strategy.
When it comes to researching which keywords work best for a specific field of expertise and analyzing the details connected to their implementation including the preferred density, this tool is one of the top ones out there. It also offers detailed suggestions about the most popular keywords, taking advantage of Google’s keyword tool that’s SERP-specific.
Even though it misses some of the advanced SEO options it’s a great addition to any business looking for higher rankings.
The main aim of Ahrefs is to keep users ahead of their competition, showing them the reasons why they rank so high and the useful ways to outrank them.
It does this with the help of the advanced features like SERP (search engine result page) analysis that dives deep into search engines’ formula, crawling of the whole site and all its pages, monitoring of the domain and comparing it to the others in the industry as well as a satisfying keyword research. The user experience is slightly worse than some of the other tools, but that doesn’t cause serious issues.
The basic plan starts at $82 a month.
In many aspects, DeepCrawl proves itself as an efficient tool for making businesses visible to customers worldwide. Incorporating a lot of options connected to crawling and auditing your site, it does a full scan and provides recommendations about your on-site SEO.
The contemporary interface brings all features closer to the users, allowing them to learn how to operate this tool quickly. It integrates Google’s Analytics and Search Console and tracks backlinks, but there’s nothing more than that.
Because its main purpose is web crawling, it should be usually combined with some of the other tools that have more features.
It can be enabled for $72 a month.
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