Digital Marketing
Business, Digital Marketing, Email Marketing, Headlines, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Media Optimization, Startup, Viral Marketing

Do We Really Require Digital Marketing As A Career To Pursue?

Yes, we do. We need it as a Career because it is the only skill set which the job market has seen a 40% growth in last year. Now compare the number to the other job markets and all you see are growth in the range of 3 to 5%.

And why is this growth rate so high in comparison to other fields:

Digital Marketing is fuelled by the growing internet and social media user base.

Today’s generation spends most of their time using gadgets and socialising through the Internet. They are there from morning to evening (at times mid night) – chatting, browsing, discussing, sharing and what not.

Earlier, people used Internet as a source of information or to learn something new so being social was not such a drift but today both go hand in hand. And again.

People being social by nature tend to communicate which is where a medium is considered, and that medium is called “Social media”.

Thus, when the users on the internet grow every year the social medium of communication grows itself.

The relationship between a brand and a consumer has changed dramatically by the impact of social media on the digital marketing strategies.

They are the prospective customers for companies marketing through internet and since their growth has been unabated.

The world constitutes a population of around 7.5 billion people and almost 3.2 billion people are users of internet or social media.

Internet users by country world map
Internet users by country world map

So far it’s quite clear that digital marketing grows with the growth of internet users and social websites.

To tap these prospective customers on internet, companies require Digital marketers – Hence, the growing demand of Digital marketers.

Companies – specially, small businesses understand that marketing is no more about going door to door. Instead, the smart way of doing marketing is to use Digital marketing where business happens at a click of a few virtual buttons.

Since there is so much hype and hoopla around Digital marketing, let’s move on to understanding “Digital Marketing Career Progression” but before that let’s clear the fundamentals.

In layman language, any promotion made by a digital medium for a business is called digital marketing.

Digital Marketing
© Getty Image

Digital marketing can be efforts made via internet, social media, mobile phones, televisions, radio channels, etc. Be a perfect digital marketer watch out what is Saas marketing.

Why Companies are investments in Digital Marketing: 

Not much reasoning is required when it comes to investment. At the end of day, what you save is what you earn. 

A very small company can carve a very large shadow of itself under such a platform.

Digital Marketing has caught the fancy of Marketers from Companies all across the globe as it:

  • Clearly defines your business goals.
  • Provides better Analytics and insights to discover your audience preferences and activities.
  • Gives you ability to communicate your messages using different mediums of writing such as texts, images, video to be more precise.
  • And is flexible where you can change the campaign as and when you want and can optimize it based on real time results.
  • Lastly, it helps you run budgeted campaign and gives you a better ROI in comparison to traditional methods of marketing.

And it is the only platform where small businesses and startups can easily start advertising as this method is just opposite of what traditional methods of marketing required. Here, you do not need a huge physical presence to promote your brad value, no traditional goodwill is required to rely on word of mouth publicity (as a matter of fact, shares, likes and comments are your new word of mouth publicity tools),

And small businesses do not need a large team of workers to get going with marketing.

As they say, “Beware of little expenses. A small leak could sink a whole ship.”

Digital Marketing helps them keep a check on the leaks.

You only spend minimum to get maximum returns.

When I say little expenses, we refer to the traditional ways of marketing in which a lot of money was incurred but today everything starts with a click of a button.

The reasons for investment is not just easier marketing but there are various monetary benefits which every business demands. Let’s go a bit more in depth.

Higher revenuesThis is the first and utmost reason for every company to invest in digital marketing.
Digital marketing strategies can be used to generate higher profits.
Higher rate of conversion will provide more profits to the company.
Competition with large organisationsDigital marketing helps even the smallest company to compete head to head with larger organisations as it is very cost effective.
Digital marketing strategies can be used to generate higher profits.
Higher rate of conversion will provide more profits to the company.
Online survivalIt ensures that the business survives online by targeting the right kind of people and collecting relevant information from the consumers.
Unlimited reach to customersEarlier, geographical locations were barriers to marketing, but digital marketing strategies leads to no hindrance and reaches out to all its viewers without any hassle.
Preferred advertisementDigital marketing is one of the most preferred type of advertisement for all companies as it’s reluctantly less cost effective than other means of promotion of any brand.
Customer leadsWarm customer leads are generated as interested viewers are given special attention and taken care of.
Showcase your wins against competitors In a highly competitive market where all brands are competing at the same level, one can display his rewards from it’s customers for others to compete.
Customised data Particular needs of every customer is collected on a database thus simplifying the type of goods supplied or services rendered.
Measurable, trackable resultsMeasuring online marketing with web analysis and other metric tools makes it easier to detect the effectiveness of the campaign or targets achieved by the company.

I have explained you why Digital marketing is the “Talk of the Town” and why every business is adopting Digital Marketing.

You know companies want to invest in Digital Marketing but how is the job scene in Digital marketing.

You already by now “Job Market in Digital Marketing grew by a healthy 40%”.

Here is one more stat for you: According to a leading daily, Digital Marketing created 1.5 lac jobs in 2017.

The number is an estimated number for the whole industry and reflects the good growth of industry in the year gone by.

Career options in Digital Marketing:

  • Search engine optimizer

This professional works around google to get your website to rank high for relevant keywords. He is the one who manages duplicate content, puts user friendly experience and uses other web master tools to provide traffic free search engine.

All this is done so that a user gets to the suitable website or information as quickly as possible.

  • Content marketing manager

The Content Marketing Manager is someone who manages the blogs, e book publications, sales page copywriting, guest blogging, video as well as email communications for the company.

  • Copywriter

A copywriter puts the already written article in a better manner with new words and displays the content in a realistic way so that the sales of the company arise and catch the eye of the customer.

  • Social Media Marketer:

This professional in the company is responsible for handling all social media campaigns. He/she is the lucky guy who gets paid to be on social media the whole day.

  • PPC Expert

PPC Advertisers are paid to manage paid campaigns using Google AdWords or facebook ads as tools. Their job is to ensure the company gets the maximum ROI for the keywords they spend their money on.

  • Inbound marketing manager

Inbound Manager creates a strategy through his skills depending on the company to attract the customers and the marketing manager in turn executes the strategy created.

Career in digital marketing is the right career for you. Even fresher’s in the industry are earning good packages in Digital Marketing. Here is a table to showcase the average salary offered to Digital Marketing Professionals in India:

  • Salary offered

TitleExperience (Years)Salary (in lakhs)
Executive0-11.5 – 3.0
Specialist1-32.0–4.0
Team lead2-42.5 -5.0
Strategist/Analyst3-54.0 –8.0
Digital marketing head5-108.0 -30.0

Digital marketing is the right Career for you because:

  • The industry is growing at a good growth fuelled by the Regular growth of internet and it’s users
  • This is one of those rare industries where no Specific educational background is required.
  • You can also work as a Freelancer from home.
  • You get paid to sit on social media 😊 Now, who does not like that!

Lastly, digital marketing is no more a trend. It is an industry which is evolving with endless possibilities of growth.

Every company today has a brand presence on internet in some form or the other. They know their target user base is on internet and they want to tap them by using latest methods of marketing which revolve around Digital marketing.

Today, companies are allocating a good amount of share to Digital marketing and are generating leads, closing sales and increasing brand awareness using the platform.

And they need professionals like you to achieve their aims/goals.

Time for you to start a Career in Digital Marketing.

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