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Do We Really Require Digital Marketing As A Career To Pursue?

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Digital Marketing
5/5 - (6 votes)

Yes, we do. We need it as a Career because it is the only skill set which the job market has seen a 40% growth in last year. Now compare the number to the other job markets and all you see are growth in the range of 3 to 5%.

And why is this growth rate so high in comparison to other fields:

Digital Marketing is fuelled by the growing internet and social media user base.

Today’s generation spends most of their time using gadgets and socialising through the Internet. They are there from morning to evening (at times mid night) – chatting, browsing, discussing, sharing and what not.

Earlier, people used Internet as a source of information or to learn something new so being social was not such a drift but today both go hand in hand. And again.

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People being social by nature tend to communicate which is where a medium is considered, and that medium is called “Social media”.

Thus, when the users on the internet grow every year the social medium of communication grows itself.

The relationship between a brand and a consumer has changed dramatically by the impact of social media on the digital marketing strategies.

They are the prospective customers for companies marketing through internet and since their growth has been unabated.

The world constitutes a population of around 7.5 billion people and almost 3.2 billion people are users of internet or social media.

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Internet users by country world map

Internet users by country world map

So far it’s quite clear that digital marketing grows with the growth of internet users and social websites.

To tap these prospective customers on internet, companies require Digital marketers – Hence, the growing demand of Digital marketers.

Companies – specially, small businesses understand that marketing is no more about going door to door. Instead, the smart way of doing marketing is to use Digital marketing where business happens at a click of a few virtual buttons.

Since there is so much hype and hoopla around Digital marketing, let’s move on to understanding “Digital Marketing Career Progression” but before that let’s clear the fundamentals.

In layman language, any promotion made by a digital medium for a business is called digital marketing.

Digital Marketing

© Getty Image

Digital marketing can be efforts made via internet, social media, mobile phones, televisions, radio channels, etc. Be a perfect digital marketer watch out what is Saas marketing.

Why Companies are investments in Digital Marketing: 

Not much reasoning is required when it comes to investment. At the end of day, what you save is what you earn. 

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A very small company can carve a very large shadow of itself under such a platform.

Digital Marketing has caught the fancy of Marketers from Companies all across the globe as it:

  • Clearly defines your business goals.
  • Provides better Analytics and insights to discover your audience preferences and activities.
  • Gives you ability to communicate your messages using different mediums of writing such as texts, images, video to be more precise.
  • And is flexible where you can change the campaign as and when you want and can optimize it based on real time results.
  • Lastly, it helps you run budgeted campaign and gives you a better ROI in comparison to traditional methods of marketing.

And it is the only platform where small businesses and startups can easily start advertising as this method is just opposite of what traditional methods of marketing required. Here, you do not need a huge physical presence to promote your brad value, no traditional goodwill is required to rely on word of mouth publicity (as a matter of fact, shares, likes and comments are your new word of mouth publicity tools),

And small businesses do not need a large team of workers to get going with marketing.

As they say, “Beware of little expenses. A small leak could sink a whole ship.”

Digital Marketing helps them keep a check on the leaks.

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You only spend minimum to get maximum returns.

When I say little expenses, we refer to the traditional ways of marketing in which a lot of money was incurred but today everything starts with a click of a button.

The reasons for investment is not just easier marketing but there are various monetary benefits which every business demands. Let’s go a bit more in depth.

Higher revenuesThis is the first and utmost reason for every company to invest in digital marketing.
Digital marketing strategies can be used to generate higher profits.
Higher rate of conversion will provide more profits to the company.
Competition with large organisationsDigital marketing helps even the smallest company to compete head to head with larger organisations as it is very cost effective.
Digital marketing strategies can be used to generate higher profits.
Higher rate of conversion will provide more profits to the company.
Online survivalIt ensures that the business survives online by targeting the right kind of people and collecting relevant information from the consumers.
Unlimited reach to customersEarlier, geographical locations were barriers to marketing, but digital marketing strategies leads to no hindrance and reaches out to all its viewers without any hassle.
Preferred advertisementDigital marketing is one of the most preferred type of advertisement for all companies as it’s reluctantly less cost effective than other means of promotion of any brand.
Customer leadsWarm customer leads are generated as interested viewers are given special attention and taken care of.
Showcase your wins against competitors In a highly competitive market where all brands are competing at the same level, one can display his rewards from it’s customers for others to compete.
Customised data Particular needs of every customer is collected on a database thus simplifying the type of goods supplied or services rendered.
Measurable, trackable resultsMeasuring online marketing with web analysis and other metric tools makes it easier to detect the effectiveness of the campaign or targets achieved by the company.

I have explained you why Digital marketing is the “Talk of the Town” and why every business is adopting Digital Marketing.

You know companies want to invest in Digital Marketing but how is the job scene in Digital marketing.

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You already by now “Job Market in Digital Marketing grew by a healthy 40%”.

Here is one more stat for you: According to a leading daily, Digital Marketing created 1.5 lac jobs in 2017.

The number is an estimated number for the whole industry and reflects the good growth of industry in the year gone by.

Career options in Digital Marketing:

  • Search engine optimizer

This professional works around google to get your website to rank high for relevant keywords. He is the one who manages duplicate content, puts user friendly experience and uses other web master tools to provide traffic free search engine.

All this is done so that a user gets to the suitable website or information as quickly as possible.

  • Content marketing manager

The Content Marketing Manager is someone who manages the blogs, e book publications, sales page copywriting, guest blogging, video as well as email communications for the company.

  • Copywriter

A copywriter puts the already written article in a better manner with new words and displays the content in a realistic way so that the sales of the company arise and catch the eye of the customer.

  • Social Media Marketer:

This professional in the company is responsible for handling all social media campaigns. He/she is the lucky guy who gets paid to be on social media the whole day.

  • PPC Expert

PPC Advertisers are paid to manage paid campaigns using Google AdWords or facebook ads as tools. Their job is to ensure the company gets the maximum ROI for the keywords they spend their money on.

  • Inbound marketing manager

Inbound Manager creates a strategy through his skills depending on the company to attract the customers and the marketing manager in turn executes the strategy created.

Career in digital marketing is the right career for you. Even fresher’s in the industry are earning good packages in Digital Marketing. Here is a table to showcase the average salary offered to Digital Marketing Professionals in India:

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  • Salary offered

TitleExperience (Years)Salary (in lakhs)
Executive0-11.5 – 3.0
Specialist1-32.0–4.0
Team lead2-42.5 -5.0
Strategist/Analyst3-54.0 –8.0
Digital marketing head5-108.0 -30.0

Digital marketing is the right Career for you because:

  • The industry is growing at a good growth fuelled by the Regular growth of internet and it’s users
  • This is one of those rare industries where no Specific educational background is required.
  • You can also work as a Freelancer from home.
  • You get paid to sit on social media 😊 Now, who does not like that!

Lastly, digital marketing is no more a trend. It is an industry which is evolving with endless possibilities of growth.

Every company today has a brand presence on internet in some form or the other. They know their target user base is on internet and they want to tap them by using latest methods of marketing which revolve around Digital marketing.

Today, companies are allocating a good amount of share to Digital marketing and are generating leads, closing sales and increasing brand awareness using the platform.

And they need professionals like you to achieve their aims/goals.

Time for you to start a Career in Digital Marketing.

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Jasmeet Singh is an Entrepreneur, Digital Marketing Strategist, and an active blogger. He is the founder of The Sharp Brain, a Digital Marketing Training Institute located in India. He is an active Quoran and an avid reader.

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Why Do You Need Usefull VPS Hosting Or A Windows Virtual Server?

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Most people know that in order to have a successful blog, you need to have your own website. But what if your blog is one of those popular websites that not many people visit, or maybe you just need some extra space for it? Getting a VPS hosting or Windows virtual server will give you the power to run both a site and other software programs at the same time. You can also access your site from different locations.

What is VPS hosting?

A VPS or a virtual private server is a physical server that is dedicated to you and only you. It runs on an operating system like Windows, Linux, BSD or Unix. Unlike shared hosting where more than one website is hosted using the same physical server, a VPS is just for one single user. They are also called virtual private servers because each user has their own space to host their own services. That’s why VPS hosting is also ideal for individuals who are looking for complete control of their sites. AccuWeb Hosting provides both Windows and Linux-based VPS hosting. Their plans are affordable, scalable, and secure with great customer support. It also provides a 99.9%uptime guarantee.”

Why VPS hosting is used for?

VPS hosting is ideal for webmasters who have numerous sites, blogs, and websites. It can help them save time and money because they have full control over their bandwidth and CPU utilization. Also, if you are a webmaster, the answer is clear. You need to find a VPS host that will provide you with flexibility and scalability to cater to your needs in the long run.

Which operating systems are used for server virtualization?

Windows Server 2012 R2, Windows Server 2012 (and 2008 R2) – both operating systems support Hyper-V in addition to other technologies like Cluster Shared Volume (CSV), Dynamic Memory, Disk Awareness, and enhanced Deduplication.

Why should anyone opt for a Windows Virtual Server?

A Windows virtual server has several advantages. It is a powerful and highly scalable server that gives you the ability to multitask without worrying about space issues. Since its physical hardware is hosted in the cloud, you are assured that your data is safe at all times.

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What makes VPS hosting better than shared hosting?

Shared hosting is a common type of web hosting where two or more websites with very different needs can be hosted on the same physical system. The resources for these websites will be equally shared between all of them, so you get less storage, bandwidth, and CPU usage for your own domain name.

Why a business should opt for a VPS Hosting Article?

A VPS hosting is better because it gives you the power to multitask, save money and time, and get complete control over your site. It also provides flexibility and scalability in the long run.

Which top web hosts offer a Virtual Server?

A virtual server is ideal for freelancers, home-based businesses, and bloggers who need their blog to appear highly professional but require a smaller package at a lower cost. With this type of hosting, they can have more control over how their services are used versus how shared hosting works. It costs more than shared hosting but it provides easier management of individuals’ web content.

Benefits of Virtual Private Server

Virtual private servers are usually seen on the same level as dedicated servers. This type of hosting offers a lot of flexibility to the individuals who are looking to save time and money. Webmasters who have numerous sites, blogs, and websites can benefit from VPS hosting. A web hosting service is an ideal choice if you need your site to appear highly professional but requires a smaller package at a lower cost. With this type of hosting, you can have full control over your content and how it is used at all times.

A VPS or a virtual private server is more than just a faster-shared hosting server. This provider will provide you with many more benefits and conveniences like Windows 2012 R2 are faster and less vulnerable to threats like malware. The solution has a good security level, so it is very difficult to hack it. The system also provides encryption capabilities that prevent your data from being lost in case of a breach. Also, you can use other types of software on your VPS systems such as WordPress or BitTorrent.

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Benefits of Virtual private server


A virtual private server is a powerful and secure VPS hosting solution that enables you to multitask without worrying about space issues. Since its physical hardware is hosted in the cloud, you are assured that your data is secure at all times. Virtual private servers (VPS) are ideal for webmasters who have numerous sites, blogs, and web experiences. With a VPS service, you have full control over your content and how it is used at all times. That’s why VPS hosting is also ideal for individuals who are looking for complete control of their sites.

What Makes A VPS Good?

A VPS or a virtual private server is more than just a faster-shared hosting server. This provider will provide you with many more benefits and conveniences like Windows 2012 R2 are faster and less vulnerable to threats like malware. The solution has a good security level, so it is very difficult to hack it. The system also provides encryption capabilities that prevent your data from being lost in case of a breach. Also, you can use other types of software on your VPS systems such as WordPress or BitTorrent.

Advantages of using windows virtual server?

32-bit windows virtual server is applicable for small requirement users but 64-bit windows servers are more flexible to all sizes of application needs.

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Conclusions

Windows VPS Hosting is best suited for small requirements users and it can be used in small company offices, individual home offices, and personal computers.
Virtual server technology and other high-end technologies are capable of handling long processing tasks and workloads.
Windows Server 2012 R2 has more security features than the previous versions, so it is more secure for your business applications.
Also, you can use other types of software on your VPS systems such as WordPress or BitTorrent.
Windows Server 2012 R2 is considered to be the most productive Windows operating system of all time. Its compatibility with Windows 8 allows easy web publishing, web development (by using Visual Studio), cloud computing, big data processing tools, and more.

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Step To Digital Marketing in Right Way

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Digital Marketing
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One of the most difficult tasks that an entrepreneur has to do is get someone to buy into their product and brand, without the help of any marketing channels. As if learning how to market your product wasn’t hard enough, it seems like these days it’s harder than ever before. Businesses should instead find an expert in digital marketing to gain insight into how they can start marketing their company online by partnering with them and following a digital marketing plan that addresses their needs.

What is Digital Marketing?

Digital marketing is a form of marketing that involves promoting products and services through digital channels. It is a continuous process of enhancing the value of your brand, product or service. When you retain an expert in digital marketing, they will help you brand your business online in a way that sets it apart from your competitors.

Marketing Plan

The first thing that you need to do when working with someone who specializes in digital marketing is to develop a plan for how you want to market your company online. It is important that you do your research so you know what your audience is looking for. You can also include in this plan information on the websites and social media accounts that you want to begin using.

Digital Marketing

These article discusses digital marketing along with using a professional service provider to help build a successful online digital strategy for individual businesses. It is essential that you carefully consider this article’s tips and follow up with the experts available in your area when it comes to developing a digital marketing plan for your business.

Why Your Business needs?

Online marketing is a process of promoting your business by using the internet. It’s how you get customers to come to your website, buy your product and become loyal followers.

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Here is why every business needs online marketing?

Increased Brand Visibility: As stated above, online marketing helps in increasing brand visibility which is a stepping stone for future growth. Just like offline marketing, online marketing contributes directly to the success of the company and lesser or no efforts are required because of automation in mind.

Learn more about digital marketing in right way.

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The Benefits of a Social Media Marketing Panel- SMM Panel

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To make the most of social media, you need to know how to measure success. Creating and implementing a social media strategy is essential for a successful campaign. Creating a social media plan is not as difficult as it sounds. The process of implementing a social networking strategy entails planning, content planning, and publishing schedule. After deciding which channels and content to use, you need to listen to your audience. To do this, you will need to use a social media engagement tool to keep track of comments and mentions.

If you do not know what to do, you should hire an SMM panel. These companies provide expert advice and live metrics chart, so you can easily identify errors and implement necessary changes. These professionals also offer general campaign tracking, which is essential for effective social media marketing. Their packages are affordable and the results they can deliver are worth their price.

Choose the best panel for your needs. A social media panel that offers full API integration will help you reach your business goals. This service will keep your profile visible and relevant. The best panel will allow you to resell panels and ensure customer satisfaction. It’s the ultimate solution for your social media marketing campaigns.

The best panel will help you increase brand awareness and boost customer loyalty. It will also increase conversions. It will help you connect with influencers and engage in extensive and synthetic advertising. A good panel will be your one-stop shop for social media marketing. So, choose a panel that meets your needs and your budget. After all, it’s free to do so. If you’re serious about increasing your social media presence, you’ll want to make your business more visible on the web.

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What is an SMM Panel?

SMM Panels have been around for quite some time. Some people already use these services, but some may not have even heard of them. It’s natural to be confused if you’re new to the concept, so we’ve broken it down into simple steps. If you’re a beginner to social media marketing, read on to find out how an SMM panel works and what it can do for your business. A SMM Panel can automate your social media promotions, helping you get more followers and enhance your SEO score.

SMM Panels use advertisement and promotion to increase the visibility of your website and increase traffic. You should opt for a panel that will help you grow your business in the long run. They are also fully automated, so they don’t take any time to get to work. And they will deliver right away after your payment. And all of them have customer support representatives who are available for you twenty-four hours a day. That way, you won’t have to worry about if you’ll have a problem or need assistance.

A SMM Panel is a powerful tool for online marketing. It helps you build a loyal following of fans, and it’s easy to manage. And once you’ve created an account, all of the services will start working instantly. The SMM Panels that you use can help you grow your business faster than ever. The best thing about these services is that you can sign up for one for a very affordable price, and you can even have it delivered to your doorstep in five minutes!

The SMM Panel is available for businesses of all sizes in different countries, demographics, and platforms. These panels are available in Indonesia, Bangladesh, USA, the Philippines, South Africa, the Philippines, Russia, and the United Kingdom. They can also be used by small business owners. Whether you need a SMM service for your business or want to start a social media campaign, you’ll find a panel that meets your needs. You can start up your own TikTok reseller panel.

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A SMM Panel can be used to target customers and promote a brand. They can also be used to promote a business’s products or services. There’s no need to spend a lot of money on advertising. SMM panels are inexpensive and easily customizable. All you need to do is choose the type that suits your needs.

While SMM Panels can be a useful tool for business owners who are new to social media, the pricing is a key consideration. SMM panels provide a comprehensive range of services that will fit your budget. They also provide 24-hour support to help you with any problems. The SMM Panel is a great option for businesses that need assistance in promoting their business. Regardless of what type of business you have, a SMM Panel will help you grow your business.

How Does SMM Panel Work?

You might be wondering how SMM Panel works. It is an online software that allows you to promote your business more effectively with less time and effort. It is designed to help you occupy the top rankings on search engines. It is an excellent alternative to hiring a web designer and SEO expert. The software combines professional strategies and techniques to trigger user and visitor responses. Let’s learn more about it. Listed below are some of its features:

The SMM Dashboard is user-friendly. You can quickly navigate to different parts of the dashboard and check the status of your order. The company offers 24 hour support for any queries you might have. It also promises fast ticket resolution. You can check out its refund policy and terms of service before you decide to purchase it. Check

The support team at SMM Panel is capable of answering all your questions clearly. It is essential that the SMM services are transparent, and a good company will not hide negative reviews. It is also essential that customers have the freedom to cancel their packages. This ensures that the client feels comfortable with the services and can trust the company. So, choose wisely. If you want to buy SMM services, you can visit external sites and read the feedback from their users. Using the SMM panel can be profitable. The price of the services starts low and you can resell them to your customers. Its services are automatic and begin after 4 to 5 seconds of the order being placed. The company also updates the list of its services on a regular basis. You can use your SMM Panel to resell the products you purchase. There are various ways to resell the SMM panel. You can even resell it to others.

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How to build a prosperous website

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Website is crucial in the day to day activities. They are used as a destination for sales and marketing in the world today. If you lack knowledge about websites and Html, it may seem a daunting process. But getting a successful website is just getting the proper steps to take and the right tools. Websites help reach a wider audience hence helping in the boosting of sales. That’s why anybody who has a business needs a great website instead of a standard template online. Take a look at must-know things you need to know to build a successful website. 

Determine your website goal

Have you already asked yourself the vital question, why are you starting a website? What’s the purpose you want to obtain? Before building any website, you need to plan, prepare, and think about what your web page should achieve. If the website is business-oriented, it should increase business profits, raise brand awareness, and drive traffic. If it is blog-oriented, where you want to share your ideas and thoughts, it should build a community. A successful website depends on what you want on your website. Whether fame, visitors, assembly, sales, or something entirely different, it’s up to you to sit down and write the website’s goals. Visit west palm beach web development for more details. 

Pick a good domain name for your website.

Choose a domain that will align with your website and is easy for your visitors to remember. Picking a domain can seem complicated, but you choose a similar profession if you already have a business name or match it. With millions of active websites, you will find many ideas have been taken, so you will have to brainstorm different concepts and keywords. If you are still considering what to call your brand or blog, you have some room to think and get creative.

Find a hosting provider.

Finding the best hosting provider is vital for several reasons: it will help keep your hardware and software up to date and assist in server maintenance. The thing you need to check is whether the hosting provider has:

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  1. Has a reliable server
  2. Can handle your traffic
  3. Is the plan compatible with the web designer’s needs? 

A good hosting provider will inform you of the different plans they offer and customer support that will help get your website set up. A cheap hosting plan will, in turn, cost you abundantly in the future due to excessive downtime, slow site speed, and limited or no support at all. 

Plan your site organization

Success is obtainable only by making a well-established plan for a website. You will have to sit down and decide the main pages and how many categories you will have. The most important pages should go into the main menu, making it easier for visitors to navigate through the most critical part of your website. If your website has a few pages and is basic, figure out your site organization. But, thinking that you’ll have a more significant site with many pages, classifications, and subcategories, then, at that point, it’s significantly more critical to get a plan into place for how it will be organized.

Develop a successful website design

Once consent to the main pages, the following step is to design the website. To create your website, you can either use a website builder or hire a professional web designer for help. If you choose the website builder, you will have to research different available web builder providers. Forget to learn coding to build a website nowadays. Website builders offer several templates that you can choose from to start with and help you personalize the site from there. Developing a good website with the right professional will ultimately be a combined effort. Finding the right person to design the website is crucial in creating a well-designed website.

Write a website copy

A web design is essential, but one crucial element for a successful website is unique, compelling content within the homepage and other sections. The chosen words will significantly impact how successful your website achieves its goals. Many tend to hire a professional who knows what’s writing works well on the web and can help clarify your business to the target audience. If you want your website to be good and do great, you should hire a professional copywriter. 

Optimize for SEO

It’s essential to understand SEO because for people to find your website, SEO has to help build traffic. Learning SEO and optimizing your pages help you boost your search engine ranking. There are several short versions of optimizing your online presence rather than the hot topic of search engines:

1. Performing keyword research to learn the terms of the audience.

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2. Including relevant words in your URL structure, title tags, headings, image Meta tags, and copy

3. Adding Meta description on every page of the website

4. Including natural internal links on your web pages using relevant keywords in the anchor text.

Plan your marketing strategies

No matter your website design, you need a solid market strategy for your website to be seen by many. You need to consider social media marketing, content marketing, and paid marketing strategies. The new website needs an extra push to find the first visitors. If gaining visitors will make you achieve your website goals, create a marketing strategy to help you get it. Setting up business pages in social media pages will help you gain more visitors.

For your website to gain traffic, the listed steps above can make your journey to creating a website a success. A successful website is not all about what you do when building it. It is what you do after building it is that makes it successful.

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The Importance of SEO in 2022

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The Importance of SEO in 2022
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Ever since people started using search engines in large numbers, Search Engine Optimization and trying to rank your website as high as possible in the SERP became one of the most important marketing strategies in existence. These days, when Google processes over 3.5 billion searches each day and generates as much as 93% of global internet traffic comes from this one engine, SEO remains just as important and relevant as ever.

With that in mind, keeping a close eye on the enveloping trends in the SEO world can be very beneficial for your company and gain you a considerable competitive market advantage. Let us take a look then at a couple of reasons why you should put a greater focus on this useful marketing channel and some trends that will shape the SEO world in 2022.

How SEO improves your marketing results

We’ll start with some key benefits that should demonstrate how putting more effort into Search Engine Optimization can benefit your marketing strategy and help you achieve better results next year.

At the moment, 53.3% of total web traffic comes from organic searches. This traffic stream also generates the most quality leads – people come to the web with specific problems they want to solve. SEO brings them one step closer to the solution they are looking for. Because of that, putting your website higher on the SERP can almost double its click-through rate.

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Trustworthy web experience improves brand image

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In the context of SEO, the high SERP ranking doesn’t come as a paid promotion but rather through the authority of your content and your links. This doesn’t benefit your brand only from the technical aspect – you are also building up your company as a relevant industry authority. You also come into a position to create positive associations that will, in the eyes of the users, link certain keywords to your brand.

SEO allows you to focus on user experience

User experience has become a very important ranking factor, and this trend will continue in 2022. That is good news since these measures will encourage people to take a more holistic approach to the website design and marketing strategies and put them under the same umbrella. And whatever benefits your customers, benefits your company as well.

Long-term user engagement

Unlike paid ads that have a very time-constrained appeal, the SEO material provided by the professional link building services stays on the web and creates long-term user engagement even when your current marketing campaign is long over. So, you practically get high-quality and quantifiable marketing assets that require no maintenance, no further investment and have no expiration date.

SEO leverages the power of local searches

This is yet another development you will need to keep on your radar in the following years. The local searches like for instance “HVAC repairs near me” are becoming increasingly common and what’s even more important they lead to very strong conversion rates (according to a recent survey, 80%). SEO serves as the best possible strategy to leverage the potential of these types of searches.

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Now, that we’ve seen just how beneficial SEO can be for the development can be, let’s quickly go check a couple of trends that will shape the industry in 2022. Knowing, what lies ahead, can put your company at a considerable advantage over the competition.

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  • Voice search – Although this is not an entirely fresh technology, voice search took some time to finally catch on. Well, the AI assistants like Siri and Alexa are becoming ever more present and the number of US households owning smart speakers is expected to hit 55% in 2022, so the voice search will inevitably grow in prominence.
  • Semantically related keywords – Google ranking algorithms become more and more intelligent with every new iteration. In the following year, the IT giant is expected to put an even greater focus on the semantics and the context of the keywords rather than their technical role in the optimization process.
  • YouTube as a search platform – Aside from being a streaming powerhouse, YouTube also serves as an effective social media platform and the second-most-popular search engine only after Google. The companies that want to develop a serious SEO strategy will need to remember YouTube’s vast pool of 2.3 billion users and start leveraging this platform as well.
  • Focus on user search intent – This is yet another initiative on behalf of Google to improve the search experience for its limitless string of users. In short, the content you are going to use for your SEO strategies will need to be focused on delivering quality information on a specific topic. This content needs to meet the users’ informational, transactional and navigational intent.

In conclusion

We hope these few considerations gave you a general idea about the critical role SEO plays in modern digital marketing and demonstrated how your company can benefit by putting greater focus on this channel. Of course, the very SEO industry is changing with each passing day so if you want to join the SEO game, you need to think two moves ahead.  But, as long as you stay committed to delivering the best possible experience to your potential clients your SERP ranking will remain rock-solid.

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