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A Perfect Combination Of Instagram And Email Marketing Will Drive More Sales



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For any business, it is important to drive more sales, and there is n-number of ways to achieve this feat. Proper marketing and advertising is the most crucial factor for this and what best way than using the internet it can be to promote your brand, reach out to more audience, drive more traffic and sales eventually. If you want better results, you will need to find a perfect combination of your email marketing campaign and Instagram, the in vogue platform for business promotion and marketing of a brand.

If you are an email marketer only and if you are honest then you will agree and admit that at some point of time you must have envied the reach and fan following of a social media marketer. It is quite natural, and there is no shame if you felt so because many business owners that rely on email marketing solely feels the same. Few business owners even go a step further and think that email marketing is obsolete in these modern days, which is far from the truth.

It is a myth that “Email is dead.” It is all about how you use it for your beneficial purpose. If you are strategic, you will surely get the desired results.

Start with the basics

To formulate any strategy to make any project successful, you must start with the basics. When you want to make the most out of email and Instagram together, you will need to know the fundamentals of it so that you can create a foolproof and meticulous plan.

  • Reports suggest that there are about 2.760 billion people worldwide who use email and this includes both consumers as well as businesses. The numbers, however, are still on the rise.
  • It is a proven fact that emails and social media platforms are the two faces of the same coin and both have their characteristic value, benefits, and features.

If both of these can be combined, it will surely spell wonder for any business.

In comes Instagram

One of the most useful and successful social media platforms is Instagram that has caught the attention of millions of businesses and critics. There are more than 600 million Instagram followers, and most importantly half of these users use it actively every single day making it one of the most popular social platforms of today.

Therefore, it is only wise to blend Instagram marketing into your email marketing to fuel sales. This will increase your email list as mentioned earlier as Instagram is an extremely powerful and attractive social platform.

With the ever growing popularity of Instagram, email marketers have found out a new way to promote their brands and get the best results in their marketing endeavor and highest yields.

The fascinating functionality

It seems to be very fascinating when you combine email marketing with Instagram marketing but only if you know how it functions and makes it work for you.

  • On average, half of the business owners out there do not know the ways in which they can make huge profits and reach out to more audiences through Instagram. Many have tried till now, but only a few have been successful.
  • To get more in your sales funnel you must focus on the basic process that will help you to obtain potential leads through Instagram marketing. All you have to do after that is to nurture those leads strategically to change it into effective sales.

The primary reason that most of the business brands of today have taken up Instagram as their platform for business promotion and are highly active on it is that it increases the brand visibility manifold. This further result in the higher possibility of conversion of traffic into potential customer leads and thereby acquiring increased sales.

Sign up form

The question is how you can use Instagram effectively to increase your customer base. Well, one way is to take help of professionals such as Gramista or any other that you know or to follow the simple steps.

  • The most significant step to follow to grow your email list through Instagram is by optimizing your Instagram profile. This will, in turn, help you to acquire more email sign-ups.
  • You will have to add a bulletproof form for sign-up with your Instagram bio in the designated space for the URL to optimize your email marketing flow with the help of Instagram.
  • These forms will help you to create a database of qualified leads that you can change into a loyal customer of your brand.
  • You may also take help of the numerous email marketing services to help you in building the custom sign-up forms and integrate on different platforms.
  • Make sure that there are enough slots in the forms to provide information and capture it to learn more about your Instagram leads such as their buying patterns and behavior.

You may announce some incentives to the potential customers to entice them to fill in your form. However, you must make sure that the incentives are something that you are willing to offer and will be liked by your customers as well. These incentives can be promo codes and discounts, free download, product samples, and contests as well.

Nurture your leads

You will need to post relevant content and nurture your leads. For this, you will need first to understand their preferences once you capture the leads. Know about:

  • What pages they follow
  • What are the interests
  • What are their purchasing habits and
  • What do they expect from your brand?

In the end, you must make sure that you research on each aspect of the behavior of your customers early on. Consider the following things when you research:

  • Gender
  • Interests
  • Location
  • Recent Purchases
  • Buying history and

Once you know these, you will be able to push them towards a sale later gently. However, you must always make sure that you provide your leads with a great experience all the way, though making a sale will be your ulterior motive. It will keep your customers engaged and happy.

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

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Digital Marketing

7 Best Websites to Promote Your YouTube Video on the Web



7 Best Websites to Promote Your YouTube Video on the Web
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In the modern time we live in, everyone strives to be seen and discovered online. This way everything they do will be seen by a big audience of potential clients, fans, subscribers and the likes. Your YouTube videos aren’t the exception at all.

If you don’t promote them to multiple different platforms and websites it’ll be hard to reach the wanted number of views and engagement. Not to mention that since not many people will watch them, your message won’t come across the way you intended to.

But don’t worry as we have a solution. There are websites where you can promote your videos to the wider public and get recognized. So, we present the top seven here!

The List of 7 Best YouTube Promotion Platforms


vidorangeAs one of the YouTube promotion platforms, Vidorange offers a couple of services that will help your video get noticed by the wider public. Their site advertises a fast delivery of what they’ve promised, organic viewership, targeting that’s done by country as well as real-time data.


fiverrIt’s a marketplace for a variety of services and YouTube promotion is one of them. Here you’ll find multiple sellers that offer all kinds of promotional services at different prices. A very useful addition is the customer reviews section that can help you gauge the overall effectiveness of the service. There are even ratings on the services, too.


youtubeMaybe it’s a good idea to start your promotion at the primary site where your video can be found – YouTube. There are several tips you can implement like promoting your channel with ads, commenting on popular videos, befriending other subscribers, being active, and such. It all starts with a strategy and previously thought-out steps.


twitterThere are thousands of tweets that come out of this extremely popular social channel daily. That’s why a lot of people use it for promoting their YouTube videos. Even though sometimes a big follower base is key, you can start promoting with just a few people following you. Moreover, you can do so by posting tweets about your video and interacting with other people and supporters. Note that hashtags are your great friends when doing so.


facebookThere’s no point in discussing the size of the impact Facebook has on the everyday lives of so many people. So, some useful tactics for promotion include making promo videos that will tease the public about the actual video, regular maintenance of the profile, and publishing posts regarding the video in all of its phases – pre-shooting, the actual shooting, and even the editing, and the publishing. Be careful not to spam though!


linkedinWhile you can’t upload your YouTube videos directly, this platform offers other great approaches for using your videos. After you log in, go to write an update and paste the link to your video in the ‘attach a link’ section. Afterward, you’ll be able to share it with the rest of the world.


redditThanks to the communities specifically designed for spreading the word about YouTube videos, Reddit is a helpful platform you can consider. It’s easy to use and everyone can leave a comment and a suggestion that the other users will check out. And believe us, there are plenty of Reddit users you can speak to concerning the content of your videos.

Final Words

What do you think of these websites? Will you promote your YouTube videos on any of them? Or have you already tried doing that? Share your opinions and experiences with us here.

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