For any business, it is important to drive more sales, and there is n-number of ways to achieve this feat. Proper marketing and advertising is the most crucial factor for this and what best way than using the internet it can be to promote your brand, reach out to more audience, drive more traffic and sales eventually. If you want better results, you will need to find a perfect combination of your email marketing campaign and Instagram, the in vogue platform for business promotion and marketing of a brand.
If you are an email marketer only and if you are honest then you will agree and admit that at some point of time you must have envied the reach and fan following of a social media marketer. It is quite natural, and there is no shame if you felt so because many business owners that rely on email marketing solely feels the same. Few business owners even go a step further and think that email marketing is obsolete in these modern days, which is far from the truth.
It is a myth that “Email is dead.” It is all about how you use it for your beneficial purpose. If you are strategic, you will surely get the desired results.
Start with the basics
To formulate any strategy to make any project successful, you must start with the basics. When you want to make the most out of email and Instagram together, you will need to know the fundamentals of it so that you can create a foolproof and meticulous plan.
- Reports suggest that there are about 2.760 billion people worldwide who use email and this includes both consumers as well as businesses. The numbers, however, are still on the rise.
- It is a proven fact that emails and social media platforms are the two faces of the same coin and both have their characteristic value, benefits, and features.
If both of these can be combined, it will surely spell wonder for any business.
In comes Instagram
One of the most useful and successful social media platforms is Instagram that has caught the attention of millions of businesses and critics. There are more than 600 million Instagram followers, and most importantly half of these users use it actively every single day making it one of the most popular social platforms of today.
Therefore, it is only wise to blend Instagram marketing into your email marketing to fuel sales. This will increase your email list as mentioned earlier as Instagram is an extremely powerful and attractive social platform.
With the ever growing popularity of Instagram, email marketers have found out a new way to promote their brands and get the best results in their marketing endeavor and highest yields.
The fascinating functionality
It seems to be very fascinating when you combine email marketing with Instagram marketing but only if you know how it functions and makes it work for you.
- On average, half of the business owners out there do not know the ways in which they can make huge profits and reach out to more audiences through Instagram. Many have tried till now, but only a few have been successful.
- To get more in your sales funnel you must focus on the basic process that will help you to obtain potential leads through Instagram marketing. All you have to do after that is to nurture those leads strategically to change it into effective sales.
The primary reason that most of the business brands of today have taken up Instagram as their platform for business promotion and are highly active on it is that it increases the brand visibility manifold. This further result in the higher possibility of conversion of traffic into potential customer leads and thereby acquiring increased sales.
Sign up form
The question is how you can use Instagram effectively to increase your customer base. Well, one way is to take help of professionals such as Gramista or any other that you know or to follow the simple steps.
- The most significant step to follow to grow your email list through Instagram is by optimizing your Instagram profile. This will, in turn, help you to acquire more email sign-ups.
- You will have to add a bulletproof form for sign-up with your Instagram bio in the designated space for the URL to optimize your email marketing flow with the help of Instagram.
- These forms will help you to create a database of qualified leads that you can change into a loyal customer of your brand.
- You may also take help of the numerous email marketing services to help you in building the custom sign-up forms and integrate on different platforms.
- Make sure that there are enough slots in the forms to provide information and capture it to learn more about your Instagram leads such as their buying patterns and behavior.
You may announce some incentives to the potential customers to entice them to fill in your form. However, you must make sure that the incentives are something that you are willing to offer and will be liked by your customers as well. These incentives can be promo codes and discounts, free download, product samples, and contests as well.
Nurture your leads
You will need to post relevant content and nurture your leads. For this, you will need first to understand their preferences once you capture the leads. Know about:
- What pages they follow
- What are the interests
- What are their purchasing habits and
- What do they expect from your brand?
In the end, you must make sure that you research on each aspect of the behavior of your customers early on. Consider the following things when you research:
- Recent Purchases
- Buying history and
Once you know these, you will be able to push them towards a sale later gently. However, you must always make sure that you provide your leads with a great experience all the way, though making a sale will be your ulterior motive. It will keep your customers engaged and happy.