Business owners are constantly looking for the best email marketing services for small businesses, no matter how wide-spread social media and other marketing channels become, the email will always have a special place when it comes to getting the word of your business out to the public. This is especially applicable to small businesses that need all the promotion and engagement they can get.
However, out of all the services out there, you should careful which one you choose. An efficient email marketing tools should assist you in crafting persuasive and appealing emails as well as enable you to track all your email campaigns and contacts. In case you go for the wrong service you may eventually pay a bunch of money on unnecessary and ineffective features. Not to mention that your emails may be marked as spam by the recipients.
So, we made this list that contains some of the best email service providers to help you out.
The simple interface and easy-to-use features make this provider one of the most famous among small business owners.
Some of the specific options include creating emails, responding automatically, connecting tags, grouping contacts, analyzing and such. These are accompanied by the ability to adjust the time zone so that it matches the one of the users and group people by their location.
Also, MailChimp provides a lot of support opportunities, giving owners all the guidance they need for a successful strategy. It is accepted by platforms like Shopify, Magento, WordPress and other similar to those, allowing you to operate it from inside the platform you’re using for your site.
Mind that there’s a free plan with certain limitations in the number of emails and subscribers and a paid one that goes from $10 up.
What’s interesting about this service provider is that it unites more aspects starting from your automated marketing and email marketing to the sales and CRM. It has captivating templates for crafting the emails quickly and forms for signing up that are mobile-friendly.
These are only the beginning though. ActiveCampaign specializes in exploring the contacts’ details through their email addresses. That way, business owners can decide who to email or consider as a part of their target audience at once.
Moreover, this provider works smoothly with platforms like WordPress. Only note that there’s a demo version while the full features need to be paid for beginning with $9 a month.
The main aims of this email service provider are email marketing, landing pages, and marketing automation.This simplifies the whole process, making GetResponse very popular among users.
More precisely, it has tools for automation that assist in creating a seamless campaign that’ll actually pique the curiosity and interest of the recipients. These tools enable segmentation of the clients and customers as well as sharing content that is specifically made for the groups.
Help is always available to everyone, who wants some advice with a certain part of the provider and its features. All of this comes with a trial that lasts thirty days and a plan with pricing from $15 monthly.
AWeber works on turning the inactive prospects into loyal customers that are willing to contribute to your brand. It provides email marketing services to both small and medium-sized businesses, allowing them to lead their own marketing campaigns through it.
After you connect it with some of the major platforms such as WordPress you can begin utilizing the special features that consist of tracking the email addresses, auto-responding, and controlling the email list in detail.
The lowest price per month is $19, but there’s a free trial for everyone who wishes to try it out.
While this one contains most of the features of the other service providers, it has a few more to present. They are connected to optimizing your email messages with an email builder. It has drag-and-drop options for easily finding your way around.
Judging by the customers’ actions and preferences, it allows users to take advantage of the drag and drop feature for segmenting, too. This together with the option to make each message more personal with the gathered customers’ details contributes to the great results that many owners get from this provider.
The monthly price for using Campaign Monitor begins at $9.
Operating as both email and social media marketing tool, iContact leaves a special mark in the small businesses’ online strategy. Its top features revolve around crafting custom and unique messages with the drag-and-drop tool or using a template.
Then, owners are able to monitor how well the recipients of their emails act, whether they open them, do what you ask of them or unsubscribe. This will show you where you go wrong or right so that you can correct yourself or implement something new.
The monthly cost for this tool is $14 and up.
As a simple service provider, Campaigner offers a bunch of email creating opportunities. Actually, there are around 1.200 variations of the emails that can be made with it.
The customization features are comprised of categories like ones for special occasions, newsletters and other themes for making your email more interesting to the ones receiving it. What’s more, in Campaigner, all owners can keep their lists in storage, control the opt0ins and opt-outs and truly deliver their messages. It doesn’t allow any email to end up in the spam folder.
Just mind that the payment plans go from $19.95 a month.
Constant Contact is a fast pacing provider that gains new users all the time. It’s considered as one of the biggest service providers thanks to the friendly look and simple usage. Moreover, the training that they provide prepares users for email marketing and all the techniques.
Constant Contact makes it easy for business owners to access the features and implement them in their email strategy. They can control their email lists and contacts. There are templates for writing the emails, as well.
Aside from this, you can connect some social media sharing options to your emails and store files of maximum 1GB.
However, have in mind that the email service provider offer a trial of only thirty days. For longer usage people are required to pay at least $20 monthly.
As a powerful provider, ConvertKit is mainly focused on professional marketers and bloggers. It gives you a possibility to send drip emails through the features for auto-responding and provides forms for signing up in order to help you with the incentives and upgrading your content.
With the segmentation option, all the subscribers can be easily grouped based on whether they’ve shown their interest in your products or services or not.