Connect with us


Strategic Alliance of Marketing Technology to Bring New Innovation!



marketing technology
© Getty Image
Strategic Alliance of Marketing Technology to Bring New Innovation!
4 (80%) 5 votes

Strategic alliance of the marketing technology and the open innovations are in today’s time, topics of expanding interest. Innovation has always been a top priority concern for high operating organizations. Innovations are frequently taken into consideration as the royal path that leads towards expansion. Now innovations are the new wave of future for every organization, big or small, private or public enterprise.

So, what are innovations and how is it associated with strategic alliance development?

Surprisingly enough, innovations are tough to define. At its core origin, “to innovate” is a word from the 16th century Renaissance Latin word “innovarte” which means to renew. The innovations are highly different from inventions that refer directly to the creation of new idea or a product or even a method. In fact, innovation is also different from enhancement which means doing the exact same thing just a little better than done previously.

marketing technology

© Getty Image

Innovation is about altering and renewing something that already exists but in an original and novel manner. Recently the consultants have added an idea of value creating to the word innovation in order to modernize the concept so that it means doing something in a different, new and original manner to create additional value for the customers and end users.

In conventional thinking, the innovative strategies were mostly structured and implemented in-house in order to gain a competitive advantage. Innovation was also frequently much more defensive or entry barriers when compared to offensive or fresh expansion opportunities. Owning the scientists, engineers, and the material resources to enable the innovative products and services was the only important strategic asset that was meant to assure the future success of the business enterprise.

New ecosystems and partnership models are the way that most of the enterprises attempt to amplify the number of their innovation pipeline in the near future. The economy of innovation is the practical application of bundling procedures, technology, products and services in unique ways to increase revenues. Strategic alliance and innovations will replace the closed innovations and buy/build replicas within a single generation.

The organizations that are pushing their boundaries to design and carry out original partnerships are already on the verge of generating fresh, sustainable and pioneering ecosystems.

Researching for the right mix of in-house investigation, partnership solutions, original alliance configurations and joint ventures in order to increase the innovations is now a strategic essentiality. The industry examples of the strategic alliance innovation comprises of:

  • Retail/CPG sector: Innovations are a key source in the packaging and distribution business of products, especially the food products, permitting this sector of the business to escape the led down spiral of constant cutting back on cost and rationalization.
  • Healthcare Information Exchange or HIE has offered a platform which allows sharing of the certified medical records in a paperless manner across the formerly incompatible systems, in a protected way, and displays great promise for reducing spiralling out of control expenses such as smart
  • Life science enterprises are sharing the exploration costs, especially in the sub sectors of biotechnology as Research and Development departments reduces and becomes more reactive, aligning the business solutions and science projects.
  • Travel and transportation enterprises are integrating the mobile technologies in order to create easy and simple micro e-payment and information services to commuters in the fresh and emerging innovative ecosystems.
  • Government body is in spite of all the cynical beliefs that we have, to the contrary are now becoming more open as well as innovative at all levels including local, regional, nation as well as transnational and Public Private Partnerships are leveraging the innovation to offer a sustainable myriad of chances for the business enterprises to make the profit as well non-profit organizations do the social good and enhance efficiency such as smart grids, smart cities, and much more.

So, of course, this begs to ask the question: Who is actually capturing the value created by invention and coordination? How are they managing to do it? How do the private enterprises earn enough money to offer incentives to their partners? What are the new business enterprise models to sustain more innovations?

By pooling together intellect in a system architecture, invention and open coordination can generate superior products and services that are relative to those that are produced by a fewer number of minds huddled together in a single enterprise. The strategic problem here is about how to capture them and then sustain the created value without alienating the communities, individuals, or ecosystem members that are responsible for the continued development of the goods, services or quality.

The ecosystem creation via innovation is promising and will be the path for all the organizations to be structured in the future,the pace at which the innovations and strategic alliances are accelerating, the new digital infrastructures like cloud computing, mobile and virtual social networks are now enabling the individuals to create huge impacts.

In conclusion, open innovations and strategic alliances are exciting and thrilling developments that are going to enchant us with exclusive and original goods and services in ways that are beyond our imagination!

Stay connect with us for technology information.

Sukhen Tanchangya is a SEO & Internet Marketing specialist and loved to write Books and Blogs. Over 10 years of experience with Internet Marketing field globally, Sukhen has been on both ends of the course of setting up a successful online business. He's best known for SEO strategist and content marketer.

Continue Reading


How a Small Business Can be Successful?



How a Small Business Can be Successful?
3 (60%) 1 vote

It is important to study the concepts of small businesses before starting your new business. You must take your time and do things well.

To run a successful small business, you have to go through a careful planning process, constantly promote, manage effectively, and align with the right people.

How a Small Business can be Successful?

© Pexels

Moreover, in addition with right people you should also look over your product marketing because you’re your company may have the best product in the world, but if others do not know it, the business will not succeed.

Despite having stretched budgets, and limited resources, there are many ways in which a small business can sell their products.

The following steps will serve as a guide for small business success:

Advertise the product and Analyze Market:

One of the reasons why many small businesses fail is because they cannot plan and execute actions properly. You must create a business plan, research and analyze the target market for your product or service. If people cannot find your business, it does not make sense.

The promotion is key for a small company to position itself in the consumers’ imagination. Once the product is launched, you need to make it known to the world.

This is where social networks have an incalculable value. Set up Face book, Twitter and Instagram accounts, even if you have not yet invested in a company website.

Advertise the product and Analyze Market

© Pexels

The blog Semrush states that “the Internet Advertising Bureau concluded that 80% of consumers are willing to return to a brand if they have a strong presence in social networks.”

Make sure that your presence on social networks shows the human face of your brand. This will endow your social media accounts with personality and present your company as one that cares about its consumers.

Make sure that all members of your marketing team trust the product they are promoting, and look closely at the sector you are trying to target.

In magazine, entrepreneur John Rampton suggests using “different marketing strategies in form of shop now or click here Buttons, for aging targeting we should select girls 12-16 years old than men 35-50 years old.”

In other words, effective market research at the start of a promotional campaign will really help small businesses make the best use of their marketing budgets.

Hire staff:

Many small business owners make the mistake of trying to do everything themselves. Sometimes hiring a part-time employee or an independent contractor can help in certain projects, which is necessary to boost your small business to the next level. Therefore, for essential marketing you need a team work with extensive training.

The hire person that commercializes your product is the public face of your company and has to be able to respond to both criticism and praise. If your product receives complaints from the public, he can make sure to offer an adequate response to the complaint instead of a disdainful reply.

Hire staff

© Pexels

While these all working you should also verify that all those involved in the commercialization of your brand are aware of the positive and negative aspects of the products.

Effective sales and marketing techniques consist of both speaking and listening. If a large group of consumers complains about a product, so your team should be able to find out why, and respond to those complaints. The company that listens always deserves respect and consumer loyalty.

Take Care of Expenses:

Excessive spending is another main reason why many small businesses fail. Do not spend all you’re invested in a capital area, such as a publicity of campaign. That is a recipe for disaster if the campaign does not work.

Instead, wait until your plan is fully developed and you can then invest small amounts of money in a variety of initiatives to establish your business.

Take Care Of Your Expenses

© Pexels

If you are running a small business successfully, you have to maintain your reputation. Develop a solid relationship with your business contacts.

Read More: Strategic Alliance of Marketing Technology to Bring New Innovation!

Success is not chance, it never was. Success in business is always the consequence of doing things well, of having a systematic and measurable process to obtain the desired results.

When arbitrary actions are carried out in a business, it is really difficult to diagnose the causes of not reaching specific goals.

For more stay connect with Flix Expo.

Continue Reading