What Do You Need To Know To Become A Successful Marketer on Tiktok?

TikTok is one of the social networks of the moment. It is fashionable, and the characteristics of its algorithm make it extremely attractive to reach a large number of audiences even with few followers. We tell you the secrets of TikTok.

TikTok allows you to create, edit and upload one-minute selfie videos. You can add effects and add a musical background to them. In addition, it has Artificial Intelligence functions and special effects, filters, and augmented reality features.

Its use is very simple, and the editing options that it allows you are very easy to use (you don’t need to have great knowledge of editing). Other functions of the app are the possibility of sending messages, voting, having lists of friends, and the classic system of followers and following.

What to keep in mind to campaign on TikTok?

To make campaigns on TikTok, in addition to taking into account the age of the main audience, the interests and the way in which the content is generated, it is necessary to know how the algorithm works. In other words, you must know how the platform prioritizes the essential factors to recommend content:

• Audience retention, that is, how long the audience stays with the video. Do you see it whole? Do they go away after 10 seconds?
• A number of times the content is shared.
• Comments on the video.
• A number of likes.

As you can see, likes are the least of your worries when it comes to generating content on this social network. It matters much more than the videos are seen in their entirety, that they are shared (to increase reach) and that they have comments. You can also use smm reseller panel to increase your reach.

Tips for Succeeding on TikTok

Although you may think that TikTok is exclusively for a young audience that is not your target audience, you might be surprised. If you decide to take the leap, we give you these recommendations to create successful content: 

• Show a different side of your company. This application is a center of creativity and humor. Taking a more personal tone or a “behind the scenes” approach could make your business appear more trustworthy to potential customers.
• Don’t be afraid to experiment. As we already told you, TikTok is one of the newest social networks. Unlike platforms like Facebook and LinkedIn, there aren’t as many standards, best practices, or rules about what works and what don’t. If you think something might be interesting or funny, try it out and see how many likes, comments, or shares it gets.
• Interact with your audience. Between challenges, duets, likes, comments, and shares, there are plenty of ways to interact with other TikTok users, even if you don’t know them. Try creating videos, challenges, or duets that have the goal of interacting with others. As with other platforms, the more you interact with people, the more your fan base will grow.
• Be consistent. The key to growing in networks is not just opening a profile and waiting for fans and likes to rain down. Being successful on these platforms requires effort and dedication; know your audience and create content for them constantly.

Final Words

TikTok can be the opportunity to show the more human side of your brand, giving your team permission to be more spontaneous and less corporate.

Today, fans appreciate that brands show their human side, the people who work behind the products, and the stories that connect them. This is a new door to connect with new followers in a more empathic and original way.