Are you wondering how to start a business blog that bring you success globally!!!! Same query clicked me more than five years when I started my online journey. I have been watch hundreds of guides and eBooks from Amazon, Warrior Forum, eBay and from many well-known blogs. Today is the era of online communication and reaching out to people through a lot of channels. Starting from social media to blogging, people connect with one another building valuable networks and relationships. This is especially the case with blogging, which gains more and more popularity each day. That’s why a lot of owners are looking for the right guide on how to start a business blog.
No matter the niche your business is in, you need a platform that’ll help you get the word of your existence across? As the Internet is full of websites offering products and services in all fields of expertise, you need a way to stand out. And your blog can assist you with that.
But before we get to the steps you should follow in order to start running a business blog, consider that bloggers should invest a big portion of their time and effort into their platform. So, devotion and persistence are imperative.
If you understand this and are ready to do it, let’s proceed.
Start a Business Blog in Seven Steps:
- Choose the Right Host for You
- Setup WordPress
- Accessible Layout of Your Blog
- Create User-Friendly Responsive Design
- Find Your Target Audience
- Create Quality Content
- Enable Social Sharing
1) Choose the Right Host for You
When you’re starting a business blog, you should be serious about it. The more professional you are, the more your audience will respect you and possibly become your regular clients.
For this reason, most owners tend to get a paid host that provides a unique domain name for their blogs. Because the free domains contain the name of the company that issues them, making your business blog seems like unprofessional.
One of the most used hosts nowadays is BlueHost. This is partly because they offer packages full of useful features at reasonable prices and partly due to their frequent promotions.So; you can buy a domain name from there and begin building your platform.
2) Setup WordPress
WordPress has risen as a platform for creating the most professional and attractive blog designs. More specifically, it has numerous themes and options that can assist you in setting up your business blog.
Everyone can easily use it by themselves without the need for hiring experts and spending additional money. Among the features that WordPress provides are improving your blog’s SEO, taking care of permalinks, changing the safety protocol, creating an original username, managing multiple sites at once and many more.
For the full experience and for gaining even more options, you can search for WordPress plugins online.
3) Decide About the Layout of Your Blog
What differentiates blogs from one another is the layout. With business blogs, it’s all about deciding how your blog will look like. Do you want a clutter-free design or one with more things? It’s completely the owner’s decision.
In fact, there are three layouts to choose from:
- Layout with one column that contains the main content
- Two columns with the sidebar and a column consisting of the main content
- Three columns that include two sidebars and a column with the main text
Your decisions on which one to pick depend largely on the amount of content you want to present alongside your main post. If you want to advertise more things on your blog, then go for the three-column layout. Opposite of that, in case you want to keep it simple and to the point, get the layout with one column.
4) Create User-Friendly Responsive Design
Search engines value designs that are responsive and adjustable to all devices that have access to the Internet. Therefore, making your blog design fit the mobile screens is always a plus.
5) Find Your Target Audience
The main purpose of blogging is talking to the people in your niche. So, it’s vital to find the people that are willing to read your business posts. Knowing your target audience will not only help you spread your influence in your field, but will help you determine which type of posts work best and are the most read.
Hanks to this, you’ll be sure that what you publish will resonate with people and increase their interest in what you’re doing. Also, you’ll be able to see what their problems are and address them in your content.
6) Create Quality Content
Connected to this, the success of a certain business blog is dependent on the content published on it. If the posts are helpful, contain actual solutions to people’s problems, and offer interesting insights into some of the most burning business topics, then a lot of people would like to read them.
This means that you should focus your whole attention on crafting posts that really matter to your audience. However, you shouldn’t ignore the search engine optimization (SEO). It determines your ranking in the search engines and your online visibility.
As some of the main SEO techniques revolve around keywords and links, make sure you handle them properly. For example, you can include your main keyword in the title of your article and a few times in the text accompanied by suitable internal and external links. There are some plugins to help you with SEO on WordPress like Yoast SEO, too.
Aside from this, when readers land on a business blog, they expect to see some things visually explained. For this purpose, try to enrich the content with appropriate images, infographics, and videos if applicable.
8) Enable Social Sharing
You should constantly strive to enlarge your community of readers and clients. The social sharing buttons serve exactly for this purpose, which is why most owners add them to their business blogs.
They enable the users to share your content on their social media profiles on Facebook, Twitter, Pinterest, Instagram, LinkedIn, and the others similar to those. It’s up to you to pick which ones of these platforms suit you best. Add to this, there are multiple plugins and extensions that can add these buttons for you like Shareaholic, for instance.
Moreover, it’s a good idea to allow comments beneath each of your posts so that readers can develop business discussions after reading the text, attracting more new users to join them.
Do you plan to start a business blog? We hope we helped you with that. Share everything you’ve been through with us. And good luck!
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