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How to Start a Fashion Blog, Make an Impact in the Fashion Niche



How to Start a Fashion Blog
© Pexels.

So, if you’re looking for an answer to the question ‘how to start a fashion blog’ you’ll find it right here, start a blog not much difficult thing for current online world. In this post, we’ll cover all the aspects you should focus on in order to begin and lead a successful fashion blog. Not to mention that this way you have a chance to actually help people dress up the way they want and feel good in their body.

People are constantly searching for ways to follow the fashion trends. No matter the occasion, it’s always helpful for them to see what the celebrities and influencers in the society are wearing or recommending. This is why fashion blogs are on the rise.

How to Start a Fashion Blog

© Freepik

However, it’s clear that running a fashion blog isn’t simple at all, especially since it’s one of the most popular blogging niches. So, the competition is big. But it’s not invincible because a big number of these blogs aren’t helpful at all. This leaves you space to show off your originality and bring your own platform to the top.

Get Start a Fashion Blog in Eight Steps

  1. Choose a domain name and hosting
  2. Choose a blogging platform
  3. Pick a responsive design for your blog
  4. Create contents about your activities
  5. Research the niche for creating viral content
  6. Creates useful content that attract your reader
  7. Make your content eye catching and attractive
  8. Engage with well-know bloggers and social media channel

Step 1: Get a Host and Domain Name

Domain Name

© Freepik

Everyone is thinking of getting a free host at first. It’ll save their budget and enable them to invest money in tools or other additions to their blog. Wrong. This is the worst decision you can make.

Free blogs have the highest percentage of failure. And one of the main reasons for that is the fact that you can never have a unique domain name. It’ll always contain the name of some other company in it. So, in order to kick things off the right way, go to a paid host that offers quality services and domains.

For instance, BlueHost is powering more than two million websites online and most of them are really successful. It has a lot of deals like the recent Black Friday one with discounts on their hosting and features, so keep an eye out on that.

Setting it up and getting started with a host is very easy. All you should do is:

  • Visit the host’s website. It’s recommended that you check out Blue Host as it’s a useful platform, especially for beginners.
  • Buy your own domain name with a single click on the first page.
  • Provide all the needed details connected to the purchase of your chosen hosting package. Note that it’s billed annually.
  • Go to your Control Panel on the host’s website and install WordPress.
  • You’re done and prepared to start your blog.

Have in mind that you should be creative when picking your domain name. If you want your blog to be recognized later, you should come up with something catchy and relevant to the fashion niche.

Step 2: Set Up Your WordPress


© WordPress

As the most famous system for content management (CMS), WordPress is the one that new bloggers go to. This is due to the fact that it comes with many helpful features, themes, and designs that’ll help you set up your blog and make it look the way you’ve imagined.

Moreover, it’s very easy to use with all options clearly displayed so that people can find their way around. Thanks to that they don’t need to hire developers to help them out. You can do everything by yourself.

Some of the most used and praised features are:

  • Managing permalinks
  • Changing your username to something other than ‘Admin’
  • Creating an SEO-friendly blog
  • Going from HTTP to HTTPS protocol
  • Access to a custom menu with multiple options
  • Creating a design that’s suitable both for the web and mobile devices
  • Managing multi-sites

There are many more that you can discover after installing it. Now after you have it set up, it’s time to decide on the design.

Step 3: Pick the Right Design and Theme

Design and Theme

© Freepik

With fashion blogs, it’s all about the looks. The more beautiful your blog’s interface appears to the visitors, the more they’ll like to stay on it and read your content. For this reason, you should pay special attention to the design and the theme.

This plays an important role when it comes to your SEO, the loading speed of your pages as well as the downloading time. To prevent any errors and unwanted crushes, blog owners tend to choose responsive web designs. In fact, WordPress offers a wide selection of themes and designs for free. They can be easily managed and customized to fit your preferences.

Aside from this, the Internet is full of places where you can get even more free or cheap themes. Some popular sites for this are Themify, StudioPress, CSSIgniter, and others.

Step 4: Include Necessary Pages

Necessary Pages

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It’s important for your fashion blog to be organized. People should be able to find what they’re looking for easily and quickly. Especially, since they’re usually eager to see all the clothing and make-up advice you have to offer.

This brings the necessity to include relevant pages that’ll contain all information the users should know about.If they want to see who you are and what’s your goal they should be able to access your ‘About Us’ page. There you can include your biography and share something about your love for fashion and your inspiration.


Then, the ‘Terms of Use’, ‘Privacy Policy’, and ‘Comment Policy’ pages are meant for stating what your privacy and safety standards are and what users are and aren’t allowed to do. That way they can openly know their limits and act in accordance with your rules.

Finally, it’s helpful to include a ‘Contact’ page as well so that everyone interested in your words can get in touch with you.

Step 5: Research the Niche

Research the Niche

© Freepik

After you’ve downloaded and customized your theme and created the needed pages, it’s time to start filling your blog with content. But before you get to that, it’s vital to meet your competition.

By researching what the successful fashion bloggers are publishing and what they offer to their readers, you get the chance to learn from their mistakes and accept the good things they do. In a way, you should recreate their content for your blog, but in an original and special way.

Not to mention that you also learn about the latest fashion trends and hot topics in your niche.

Step 6: Write the useful content

Realistic typewriter

© Freepik

This should be your top priority. Even if you struggle with some of the previous steps, your content is the one that’ll get you to the top. But what is the best content?

In truth, quality always comes before quantity. This is applicable here, as well. No matter how long your articles are, they should be able to change lives and help people live their fashion dreams. Content that’s helpful and full of tips is the one that’ll stick with the reader for a longer time. So, try to solve the most common fashion problems in your posts, while presenting what’s trendy at the same time.


For instance, you can write about nail designs, the latest hairstyles for women, clothing catalogs, and many other topics related to the fashion niche. You can ever search for some that are popular among users on sites like BuzzSumo.

Add to this, you should try to publish evergreen content frequently. It includes pieces that never get old and can be used for a longer time.

Also, focus on the search engine optimization (SEO) in order to make your blog rank higher in the search engines. Take some time to learn the basic SEO techniques, starting from keywords to links, and implement them while writing your posts.

Step 7: Make Your Posts Visually Attractive

visual art

Graffiti of a children on a bicycle. © Freepik

When you’re talking about fashion trends and styles, it’s always useful to show what you mean in visuals. That will enable your readers to connect with your content faster and truly understand what you’re trying to tell them.

The visuals you can use range from images and videos to infographics. The possibilities are huge. You just have to decide what suits your posts best.

Some tools to assist you with this are Canva, Piktochart, and Venngage for creating imagery and infographics accompanied by Pexels, Pixabay, Stocksnap, and others for finding copyright-free pictures.


Step 8: Network All the Time

Network Marketing

© Freepik

Blogs become successful and famous when there are a lot of people interested in coming to them and reading the content. That’s why you should never stop networking. Actually, the more often you do it, the better.

Staying in touch with people, meeting new ones and bonding with colleagues from the fashion niche is the thing that’ll help your blog get recognized online.

There are multiple things you can try like:

  • Entering the communities of fashion bloggers through platforms like Twitter and Google+
  • Commenting on fashion posts and meeting new people that may potentially turn into your regular readers
  • Hunting for guest posting opportunities
  • Using social media to promote your posts

What do you think? Was this guide helpful? Share your opinions and experiences with us. And stay on Flix Expo for more blogging tips.

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