There are a few statistics that every retailer should pay attention to in 2019:
1) Report by Boom-town revealed that 44% of retail store customers said that they had a positive experience in stores that make technology a priority, it made them more prone to come back to the store and recommend the brand in the future.
2) Another survey showed that 64% of consumers do not mind retailers saving purchase history and personal preferences if more personalization is offered.
3) And finally, a report by statista clearly showed that the preference for shopping online vs in-store decreases with age. Meaning that the numbers for Generation Z and Millenials are 56% and 67% accordingly, 41% goes to baby boomers and only 28% of seniors enjoy online shopping.
To sum up, for the offline store retailer this means it’s time to fully embrace digital signage. It is high-technology, innovation, personalization and the best attraction for the Gen-Z and Millenials all wrapped in one. Scroll down for a list of DS benefits for your offline store, 7 of them.
Increase foot traffic. The benefits of professional digital signage software begin with significantly boosting foot traffic and attracting new customers. Retailers have a few options when it comes to inviting the traffic in with DS: advertise the store throughout the mall and on the outside screens, lure customers in with beautiful window displays and/or use Beacon or BLE support and send out targeted information to your customer’s smartphones. Our suggestion: do it all! Nowadays shopping malls are decked with digital signage displays and are ideal for reminding shoppers about your store and guiding people right to your doors. Beautiful eye-catching visuals in your windows will literally stop people in their track: 8 out of 10 US customers have entered the store because of a storefront or window display. Additionally, if your windows are facing the street, the newest screens have sunlight adjustment technologies, so your window displays will be perfectly visible even on the brightest of the days.
Rule with your DS App. This one is a no-brainer: great DS software comes with a better digital signage app. For the last year, we’ve been working with Kitcast TV DS software provider, we’ve switched to their soft because we’ve started using Apple TV’s and, surprisingly enough, there aren’t a lot of great options of DS for Apple. Kitcast app is perfect for managing our network of screens across multiple locations. We can easily create gorgeous visuals, control, and schedule the content to play automatically anytime and anywhere with just a smartphone.
Enhance your customer’s shopping experience with DS. Any retailer can immensely better the shopping experience for customers with great digital signage software. There are things you can do to make your customers feel cared for: use DS displays or tablets for Q&A and quick Internet search option, use digital catalogs of your products so, if there is an item that is missing in a particular store it can be immediately ordered online, offer in-store navigation, clearly advertise items that are on sale, etc. Entertain your customers – digital signage displays shine in places where there is a lot of waiting time. Display news headlines and weather forecasts, play cartoons for kids, advertise your stores latest collection – whatever it is – taking that extra step to lessen perceived waiting time will be highly appreciated.
Personalize your customer’s experience. People will go to extreme lengths to get rid of any ads online, online advertisement is so hated that people will pay for the ads to be permanently blocked. Strangely enough, the complete opposite can be said about the offline shopping. Customers actually welcome you getting to know them, saving information and being offered opinions and recommendations. 63% of consumers have expressed strong interest in personalized recommendations and they are even ready to share their data in exchange for store credit, coupons, loyalty points or special offers. Digital signage software can analyze and process such information to the point of being able to provide precise product recommendations and creating overall engaging and personalized shopping experience by giving customers in-store purchase suggestion based on the previously made purchases, on their profiles and even online browsing history.
Boost sales. All of the above mentioned, of course, is successfully used to boost sales, though in-store advertisement is one of the best ways to increase impulse purchases. People love offline shopping because they can actually interact with an item they like, they can purchase the item then and there, they can ask for additional info and try on clothes, accessories or cosmetics, smell perfumes, sit in a chair, etc. There are no delivery fees, a rather uncomplicated return policy – all great points for the brick and mortar shopping. That is why advertising your product throughout the stores with DS, especially at the POP is a great idea for boosting sales.
Analyze the data. You can easily integrate your DS displays with analytics tools. The ability to scientifically predict what appeals to your clients, their preferences and overall shopping behavior based not on informed assumptions and guesses, but rather on data collection is vital for anyone working in retail.
Be bold. Be creative. Digital signage brings beauty and creativity in tech form to the offline retail market, which is highly important for getting two the biggest populous generation – Gen Z and Millenials – off line and into the stores. Digital mannequins, virtual fitting rooms, smart try-on mirrors, interactive screens, virtual and augmented reality, mesmerizing 4G screen walls and much more is easily achievable with digital signage software.